Fax: Grand Effie for Apple
With its campaign for Apple, the California-based advertising agency TBWA Chiat Day has won the U.S. Grand Effie for the second year in a row.
With the campaign for Apple, the Californian advertising agency TBWA Chiat Day has won the Grand Effie of the United States for the second time in a row.Fax Grand Effie for Apple
The New York American Marketing Association awarded the campaign with the slogan Think different as the most efficient advertising of the year. In 1999, the agency had won the award for Yo quiero Taco Bell.
Court allows blocking of commercialsDevices that spare TV viewers commercial breaks are not anti-competitive in Germany. The Frankfurt Higher Regional Court (OLG) has allowed the sale of so-called TV ad blockers. These switch to another channel at the start of a commercial break and then back again. In a ruling that has now been published, it says that the manufacturer of the devices is not violating any legal provisions. There is no obligation for viewers to watch the commercials on TV.
WHS Vienna promotes online newspaperIn a presentation, Weber Hodel Schmid, Vienna, won the budget of Standard.at, the Internet edition of the Austrian daily newspaper Der Standard. An "unusual image campaign" will start in July, explained consulting manager Josef Koinig, followed by a daily info campaign. For online advertising, WHS is working with the web agency Røsa, Vienna.
Free Newspapers Win AgainThe lawsuit filed by the publisher DuMont Schauberg against the free daily newspaper 20 Minuten Köln has also been rejected in the second instance. The Cologne Higher Regional Court ruled that "no concrete threat to the institution of the free press guaranteed by the German constitution" could be established. DuMont has announced that it will take the case all the way to the Federal Court of Justice if necessary.
The New York American Marketing Association awarded the campaign with the slogan Think different as the most efficient advertising of the year. In 1999, the agency had won the award for Yo quiero Taco Bell.
Court allows blocking of commercialsDevices that spare TV viewers commercial breaks are not anti-competitive in Germany. The Frankfurt Higher Regional Court (OLG) has allowed the sale of so-called TV ad blockers. These switch to another channel at the start of a commercial break and then back again. In a ruling that has now been published, it says that the manufacturer of the devices is not violating any legal provisions. There is no obligation for viewers to watch the commercials on TV.
WHS Vienna promotes online newspaperIn a presentation, Weber Hodel Schmid, Vienna, won the budget of Standard.at, the Internet edition of the Austrian daily newspaper Der Standard. An "unusual image campaign" will start in July, explained consulting manager Josef Koinig, followed by a daily info campaign. For online advertising, WHS is working with the web agency Røsa, Vienna.
Free Newspapers Win AgainThe lawsuit filed by the publisher DuMont Schauberg against the free daily newspaper 20 Minuten Köln has also been rejected in the second instance. The Cologne Higher Regional Court ruled that "no concrete threat to the institution of the free press guaranteed by the German constitution" could be established. DuMont has announced that it will take the case all the way to the Federal Court of Justice if necessary.
