The third generation of Wirz management is complete

A generational transition is taking place at Wirz:

A generational change is taking place at Wirz:It took almost a full year to recruit a new management team to lead the third generation of Wirz Werbeberatung, founded in 1936 by Adolf Wirz. The evaluation process has now come to an end with the appointment of Hans Tanner as the designated successor to current board delegate and co-owner Hans Ulrich Schweizer. Tanner, who was nominated for the title of Advertiser of the Year last year, will join the Zurich advertising agency on July 1. Initially as deputy to Hans Ulrich Schweizer, who will thoroughly familiarize the 42-year-old top creative, who was a member of the WHS Executive Board until the end of 1999, with the job for twelve months before handing over the chairmanship of the Executive Board to him.
Following Tanner's entry, a seven-member management team is responsible for Wirz Werbeberatung. This is made up of the two high-caliber newcomers Matthias Freuler and Cary Steinmann, who were recruited last fall, as well as the previous members of the management team Urs Fürer, Manfred Hager, Thomy Ramseier and Hanspeter Schweizer. "A good mix of renewal and continuity has always been our recipe for success," says Hans Ulrich Schweizer, commenting on the composition of the new agency management.
From the time of the handover, Hans Ulrich Schweizer will chair Wirz Werbung and Wirz Identity as Chairman of the Board of Directors. Jost Wirz will remain Chairman of the Board of Directors of all other companies belonging to Wirz Partner Holding AG.
After twelve years, it was time to decide on a new perspective, was the reason Hans Tanner gave for leaving Weber Hodel Schmid at the end of 1999. The fact that he will now become Chairman and CEO of one of Switzerland's most enduring advertising agencies fits in well with the personality that radiates calm and level-headedness. (ew)

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