The filmed merits of the poster
Publicis and Pumpkin Film are producing an anniversary video for APG
Publicis and Pumpkin Film produce an anniversary video for APGThe shareholders of Allgemeine Plakatgesellschaft (APG) were the first to see the almost 12-minute image video at their general meeting on May 24. Now, APG will show the film to its customers in its anniversary year and, above all, use it during a roadshow in front of a wider audience, as APG CEO Christian Kauter explained.The content of the film, realized by Publicis, is about the advantages of the poster, even if only the APG product range is shown. Susann Henggeler from Pumpkin Film is responsible for the production.
The image video does not come in the form of an APG brochure, but with testimonials from Angie Becker ("I am living proof of how quickly posters work") and communications professionals such as Benedikt Weibel (SBB), Sabine Krippendorf (Swisscom), Martin Heller (Expo.02) and Markus Gut (Publicis).
The appearance of the latter, however, seems embarrassing. What else can be expected from Gut than praise for the medium of his client? Any other statement by any media planner from another agency would not only have been just as good, but more credible.
Markus Knöpfli
The image video does not come in the form of an APG brochure, but with testimonials from Angie Becker ("I am living proof of how quickly posters work") and communications professionals such as Benedikt Weibel (SBB), Sabine Krippendorf (Swisscom), Martin Heller (Expo.02) and Markus Gut (Publicis).
The appearance of the latter, however, seems embarrassing. What else can be expected from Gut than praise for the medium of his client? Any other statement by any media planner from another agency would not only have been just as good, but more credible.
Markus Knöpfli
