News: Lowe wins Virgin Mobile USA
News: Lowe Wins Virgin Mobile USA Account For its expansion into the U.S., the British mobile carrier Virgin Mobile has selected Lowe Lintas in San Francisco. The agency won the launch account, valued at approximately 150 million francs, in a pitch. With Lowe Lin
NewsLowe wins Virgin Mobile USA
For its expansion into the USA, the British mobile phone provider Virgin Mobile is relying on Lowe Lintas, San Francisco. The agency won the launch budget of around 150 million Swiss francs in a pitch. With Lowe Lintas, Virgin has opted for the agency that looks after arch-competitor Orange in its home market. Virgin's British parent agency is Rainey Kelley/Y&R.
Saab advertises from Sweden for the USASwedish car manufacturer Saab has withdrawn its creative budget for the USA from its previous account manager, The Martin Agency. Saab's home agency Lowe Brindfors, Stockholm, is now responsible for the American creative. Martin had looked after Saab since 1997. During this time, the car company is said to have invested around 180 million dollars in US advertising. Saab's media planning and buying as well as direct marketing will remain with Martin.
Timberland with European agency
The US clothing company Timberland has awarded its advertising budget for Europe to Cave Anholt Jonason (CAJ). The young London agency is to bring the classic American brand Timberland closer to the European public. This is the first time that Timberland has commissioned an agency in Europe. However, the new client could prove to be a handicap for CAJ in the current pitch for jeans manufacturer Diesel.
Eurosport now wholly owned by tf 1France's largest private TV channel TF 1 becomes 100% owner of the sports channel Eurosport. Eurosport International belonged to
TF 1 previously held 50.5 percent, while Canal Plus owned the rest. Eurosport France, on the other hand, was 39 percent owned by Canal Plus, 36 percent by TF 1 and 25 percent by Havas Images. TF 1 is paying a total of 345 million euros (525 million francs) to Canal Plus and Havas. Eurosport broadcasts in 17 languages and 52 countries.
For its expansion into the USA, the British mobile phone provider Virgin Mobile is relying on Lowe Lintas, San Francisco. The agency won the launch budget of around 150 million Swiss francs in a pitch. With Lowe Lintas, Virgin has opted for the agency that looks after arch-competitor Orange in its home market. Virgin's British parent agency is Rainey Kelley/Y&R.
Saab advertises from Sweden for the USASwedish car manufacturer Saab has withdrawn its creative budget for the USA from its previous account manager, The Martin Agency. Saab's home agency Lowe Brindfors, Stockholm, is now responsible for the American creative. Martin had looked after Saab since 1997. During this time, the car company is said to have invested around 180 million dollars in US advertising. Saab's media planning and buying as well as direct marketing will remain with Martin.
Timberland with European agency
The US clothing company Timberland has awarded its advertising budget for Europe to Cave Anholt Jonason (CAJ). The young London agency is to bring the classic American brand Timberland closer to the European public. This is the first time that Timberland has commissioned an agency in Europe. However, the new client could prove to be a handicap for CAJ in the current pitch for jeans manufacturer Diesel.
Eurosport now wholly owned by tf 1France's largest private TV channel TF 1 becomes 100% owner of the sports channel Eurosport. Eurosport International belonged to
TF 1 previously held 50.5 percent, while Canal Plus owned the rest. Eurosport France, on the other hand, was 39 percent owned by Canal Plus, 36 percent by TF 1 and 25 percent by Havas Images. TF 1 is paying a total of 345 million euros (525 million francs) to Canal Plus and Havas. Eurosport broadcasts in 17 languages and 52 countries.
