Poster Publicity opens Zurich branch

The international out-of-home media agency Poster Publicity is opening a branch on Zurich's Dufourstrasse. The independent agency with headquarters in London and connections to networks in America, the Far East, Eastern and Western Europe has already realized campaigns in this country with a volume of over one million Swiss francs. In 2000, Poster Publicity implemented out-of-home campaigns in more than 60 countries worldwide - group billings amounted to over 200 million US dollars. According to the managing directors of the Zurich branch, Winfried Karst and Michael Braun, the need for a local branch in Switzerland also arose due to increased demand from customers. Although the market is relatively small, the
It has a considerable out-of-home share of no less than 12 percent.
The establishment of the Poster Publicity branch in Zurich should now help to facilitate target group-oriented and creative planning and analysis. As Managing Directors, Braun and Karst are also
in Germany and Austria. In Germany, Manuela Krähenbühl will take over the agency management as Country Manager. In her new position, the 29-year-old wants to position herself in the out-of-home sector "with more targeted planning and new tools." (ko)