Sentimental commitment

Zurich-based commercial filmmaker Michael Fueter has been signed as a director by Frankfurt-based Neue Sentimental Film AG, where he studied under directors such as Willy Bogner and cameramen such as Robby Müller. He has been working internationally as a commercial filmmaker since 1996. For the German market, he shot the BMW commercial "Skihotel" for Jung von Matt and the Renault Kangoo commercials "Bankraub" and "Super-Extras" for Publicis. Neue Sentimental, which also has offices in L.A., is one of the leading German film production companies.