Advertising expenditure grew only moderately in November

Gross advertising expenditure for commercial advertising in Switzerland rose by 6.7% in November compared to the previous year, meaning that although growth picked up again compared to the weak increase of 1.8% in October, it remained below the annual average of 10.2%. The absolute record growth of 24.5 percent was achieved by posters in November; however, trade journals, which grew by 14.2 percent, and daily newspapers, which improved by 9.3 percent, can also be satisfied.television grew by 4.2 percent, halting the negative trend of the two previous months. Radio, on the other hand, which had previously been booming, slipped into the red for the first time in 2000, losing 1.7 percent. Consumer magazines also recorded their worst result of 2000 so far in November with a loss of 5.9%.
Cinema continued its decline with a loss of 11.2% and is the only medium in the red on an annual average (minus 7.3%). Meanwhile, banner advertising on the Internet generated a record CHF 4.175 million in November (dse).
Gross advertising expenditure by media

November 1999/2000 in comparison
in 1000 Fr. 1999 in 1000 Fr. 2000 +/- in %
Daily newspapers 156 442 170 926 9.3
Publ. journals 83 966 79 003 - 5.9
Trade journals 26 187 29 914 14.2
TV 73 604 76 719 4.2
Radio 12 070 11 860 - 1.7
Cinema 5,733 5,093 - 11.2
Teletext 1 691 1 691 0.0
Poster 24 464 30 458 24.5
Internet Banner - 4 175 -
Total 384 157 409 839 6.7
Source: Media Focus Hergiswil (NW)