News: Motorola cuts advertising millions
The U.S. technology company Motorola is cutting its advertising spending by at least $250 million. As for Ogilvy & Mather
U.S. technology company Motorola is cutting its advertising spending by at least $250 million. As Ogilvy & MatherNewsMotorola cuts advertising millions
won the group's consolidated global budget in September, there was still talk of a global branding campaign worth more than $350 million. Motorola, which is primarily active in mobile communications and semiconductor technology, announced in mid-March that it would lay off 4,000 employees.
Jaguar shifts entirely to Y&RThe Jaguar car brand has shifted its entire global advertising budget to Young & Rubicam (Y&R). In January, Y&R had already been given preference over previous budget holders Ogilvy & Mather (O&M) and J. Walter Thompson (JWT) when it came to the launch of the new X-Type model. Jaguar said O&M and JWT had done a good job over the past eight years. But for the planned realignment within the luxury car market, the group is relying on a single agency worldwide, he said.
Bcom3 forgoes IPOThe advertising group Bcom3 has cancelled its IPO for the time being. There will be no IPO in 2001, management announced. When Bcom3 was founded in February 2000 by The Leo Group, McManus and Dentsu, an IPO was planned within 12 to 18 months. At present, however, the parent company of Leo Burnett and D'Arcy considers the market too volatile.
Initiative Media instead of ZenithZenith Media has dropped out of the race for Philips' global budget. The Dutch electronics giant wants to consolidate its media spend - around $600 million - with a single agency. Still involved in the pitch are Starcom Mediavest, Carat, Mindshare and OMD, as well as Initiative Media, which Philips added to the list after Zenith dropped out. In Europe, Philips was previously handled by Carat.
won the group's consolidated global budget in September, there was still talk of a global branding campaign worth more than $350 million. Motorola, which is primarily active in mobile communications and semiconductor technology, announced in mid-March that it would lay off 4,000 employees.
Jaguar shifts entirely to Y&RThe Jaguar car brand has shifted its entire global advertising budget to Young & Rubicam (Y&R). In January, Y&R had already been given preference over previous budget holders Ogilvy & Mather (O&M) and J. Walter Thompson (JWT) when it came to the launch of the new X-Type model. Jaguar said O&M and JWT had done a good job over the past eight years. But for the planned realignment within the luxury car market, the group is relying on a single agency worldwide, he said.
Bcom3 forgoes IPOThe advertising group Bcom3 has cancelled its IPO for the time being. There will be no IPO in 2001, management announced. When Bcom3 was founded in February 2000 by The Leo Group, McManus and Dentsu, an IPO was planned within 12 to 18 months. At present, however, the parent company of Leo Burnett and D'Arcy considers the market too volatile.
Initiative Media instead of ZenithZenith Media has dropped out of the race for Philips' global budget. The Dutch electronics giant wants to consolidate its media spend - around $600 million - with a single agency. Still involved in the pitch are Starcom Mediavest, Carat, Mindshare and OMD, as well as Initiative Media, which Philips added to the list after Zenith dropped out. In Europe, Philips was previously handled by Carat.
