News: Baslerstab remains stable
Despite new competition from commuter newspapers, the Baslerstab (BS) published a total of 110 more advertising pages in 2000 than in 1999 (up 1.3 percent).
Despite new competition from commuter newspapers, Baslerstab (BS) was able to publish a total of 110 more advertising pages in 2000 than in 1999 (plus 1.3 percent).NewsBaslerstab remains stable
Since the launch of the commuter newspapers in Basel in September, the advertising volume of the BS has only remained stable compared to the previous year, despite the editorial expansion. However, after the relaunch, BS did not make an introductory offer like the commuter newspapers. There were no significant changes among the major advertisers for 2001, said BS Director Daniel Weick.
More sales for PlakandaThe outdoor advertising holding Plakanda increased its sales in the 2000 financial year by 18 percent to around 90 million Swiss francs. Plakanda announced that this was well above the industry average of 14 to 15 percent. The company gained market share in both the street advertising and POS sectors. The company is optimistic for 2001 thanks to the exclusive contract with Zurich Airport.
BR approves SF Info for German-speaking SwitzerlandThe SF Info repeat program will be broadcast throughout German-speaking Switzerland in future. The Federal Council has granted SRG and Presse-TV permission to do so and approved the cooperation agreement between the two companies. SRG had been testing SF Info in the Zurich conurbation since May 1999. The program consists of repeats of SF 1 and SF 2 information broadcasts. SF Info is distributed via satellite (from 2 February) and cable. SRG is prohibited from advertising and sponsoring on SF Info. Press TV, on the other hand, is allowed to advertise in its program environment in proportion to its broadcasting share, as Alfons Birrer from Bakom explained.
New Business with Presse FachverlagConcentration in the German advertising trade press: Peter Strahlendorf, owner of New Business Verlag, has taken over Presse Fachverlag. New Business Verlag publishes the weekly magazine of the same name. Presse Fachverlag focuses on the distribution sector with its titles. Its publications also include Distripress Gazett, which is published on behalf of Distripress, the European press distribution association based in Zurich.
Lava TV hires US agencyThe Zurich-based production company Lava TV ("Expedition Robinson") has agreed a cooperation with William Morris Agency (WMA), New York. The agency will represent Lava TV in the USA and Canada with immediate effect. Initial talks with American TV stations on the sale of productions and formats are to begin soon.
GDI honors websitesFor the second time, the Gottlieb Duttweiler Institute (GDI) has presented its E-Shop Award. The award recognizes "the best stores on the World Wide Web". The winners are the condom store Praeser.ch as "Rookie of the Year" and the insurance company Webinsurance.ch as "Big Player". The audience award went to Beerculture. com. 120 e-shops competed for the awards.
Search.ch launches cinema platform
Search.ch is expanding its offering to include the online cinema platform www.kino.search.ch. It presents the current cinema program in Basel, Bern, Lucerne, St.Gallen, Winterthur and Zurich. There are also community offerings such as a film review forum. Trailers can be viewed in RealVideo format. "According to the Wemf study, 73 percent of our users find out about events via the Internet, and cinema is searched for 11912 times a month," explained Rudolf Räber, Managing Director of Search.ch.
Jobline opens Swiss branchesJobline International, the pan-European online recruitment agency, is opening branches in Zurich and Geneva. Jobline's strategic goal is to establish a pan-European search platform, the company announced. With the Swiss location and the new Swiss website, Jobline is improving its cross-border offering to candidates.
Since the launch of the commuter newspapers in Basel in September, the advertising volume of the BS has only remained stable compared to the previous year, despite the editorial expansion. However, after the relaunch, BS did not make an introductory offer like the commuter newspapers. There were no significant changes among the major advertisers for 2001, said BS Director Daniel Weick.
More sales for PlakandaThe outdoor advertising holding Plakanda increased its sales in the 2000 financial year by 18 percent to around 90 million Swiss francs. Plakanda announced that this was well above the industry average of 14 to 15 percent. The company gained market share in both the street advertising and POS sectors. The company is optimistic for 2001 thanks to the exclusive contract with Zurich Airport.
BR approves SF Info for German-speaking SwitzerlandThe SF Info repeat program will be broadcast throughout German-speaking Switzerland in future. The Federal Council has granted SRG and Presse-TV permission to do so and approved the cooperation agreement between the two companies. SRG had been testing SF Info in the Zurich conurbation since May 1999. The program consists of repeats of SF 1 and SF 2 information broadcasts. SF Info is distributed via satellite (from 2 February) and cable. SRG is prohibited from advertising and sponsoring on SF Info. Press TV, on the other hand, is allowed to advertise in its program environment in proportion to its broadcasting share, as Alfons Birrer from Bakom explained.
New Business with Presse FachverlagConcentration in the German advertising trade press: Peter Strahlendorf, owner of New Business Verlag, has taken over Presse Fachverlag. New Business Verlag publishes the weekly magazine of the same name. Presse Fachverlag focuses on the distribution sector with its titles. Its publications also include Distripress Gazett, which is published on behalf of Distripress, the European press distribution association based in Zurich.
Lava TV hires US agencyThe Zurich-based production company Lava TV ("Expedition Robinson") has agreed a cooperation with William Morris Agency (WMA), New York. The agency will represent Lava TV in the USA and Canada with immediate effect. Initial talks with American TV stations on the sale of productions and formats are to begin soon.
GDI honors websitesFor the second time, the Gottlieb Duttweiler Institute (GDI) has presented its E-Shop Award. The award recognizes "the best stores on the World Wide Web". The winners are the condom store Praeser.ch as "Rookie of the Year" and the insurance company Webinsurance.ch as "Big Player". The audience award went to Beerculture. com. 120 e-shops competed for the awards.
Search.ch launches cinema platform
Search.ch is expanding its offering to include the online cinema platform www.kino.search.ch. It presents the current cinema program in Basel, Bern, Lucerne, St.Gallen, Winterthur and Zurich. There are also community offerings such as a film review forum. Trailers can be viewed in RealVideo format. "According to the Wemf study, 73 percent of our users find out about events via the Internet, and cinema is searched for 11912 times a month," explained Rudolf Räber, Managing Director of Search.ch.
Jobline opens Swiss branchesJobline International, the pan-European online recruitment agency, is opening branches in Zurich and Geneva. Jobline's strategic goal is to establish a pan-European search platform, the company announced. With the Swiss location and the new Swiss website, Jobline is improving its cross-border offering to candidates.
