More clicks on the view girl

Blick Online is driving forward the emancipation of the print editionBlick Online should no longer be just a copy of the print edition, but should make greater use of the opportunities offered by the Internet." This is how Andi Maerz, Head of E-Content at Ringier AG, commented on the new appearance of Blick Online. At the end of January, Switzerland's largest daily newspaper was given a new design on the Internet. From spring onwards, the content in the areas of news, sport, technology trends and entertainment will also be expanded.Maerz does not yet want to commit to whether visitors to the platform will then already be able to enjoy multimedia content such as RealVideo or RealAudio. On the one hand, this is a question of broadband penetration among users and, on the other, the price of hosting. "A RealVideo look girl, boy or couple is high up on my wish list," admits Maerz.
Until then, the Blick girl can be clicked through various poses. This generates additional page and ad impressions. Not least, these are intended to keep the cash register ringing, as the erotic section behind the homepage is one of the site's more popular offerings and one of the more expensive areas for online advertising.
Cashtv.ch and ZHOL.ch are also upgrading further: "Zürich Online will become more interactive in 2001," announced Urs Padel, Editor-in-Chief and Managing Director of ZHOL, in December: With the online soap for dog Wwwaldo, the editorial team was already able to prepare for a more multimedia age in December. Christian Weishaupt