The Luchsinger elephant
You have to give Matthias Luchsinger and his crew credit for one thing. When they throw a party, it’s guaranteed to be a massive bash—and guests always flock there in droves.
You have to hand it to Matthias Luchsinger and his crew. When they organize a party, it's a massive party - and the guests tend to flock there in droves.by Beat Fritsch This was also the case last week, at the last ever Cinecom event. Well, those days are now sadly over! There will be no more Cinecom parties in the future! Over, dead, finished!
And that's exactly why they all came again! To hear Matthias Luchsinger's last official speech as head of Cinecom, to be carried away by the usual hot performance - this time it was dancers dressed as monks who soon stripped off their clothes - and to treat themselves once again to an evening of real excess at Cinecom's expense.
But don't worry, there are still plenty of other advertising parties. Of course, Cinecom will not be dissolved and abolished either, but simply renamed. All future parties organized by the cinema marketer from Zurich's Neugasse - and hopefully there will be many more - will be held under the RMB Switzerland logo. This change in the company's name reflects what is already a fact. Cinecom has been owned by the Europe-wide marketer Régie Média Belge (RMB) for some time now. And Luchsinger is now not only head of the Swiss branch, but also manages the Central Europe unit.
The Cinecom team, under the aegis of Jean-Claude Bruhin, therefore took the opportunity to give the boss a special surprise. Luchsinger was certainly amazed when his deputy took the floor and Nicole Steinegger entered the stage with a cute young elephant. The crew presented their boss with an elephant sponsorship, which was much more meaningful than Jelmoli vouchers or a bottle of wine, as Bruhin said. With the latter in particular, the wine specialist Luchsinger could make a huge mistake with the wrong selection. The idea was a hit! A successful surprise, Luchsinger was pleased to say, especially as this child of the gods would at least not be showered with presents every year for his birthday and Christmas. Animal rights activists, rest assured. The young elephant on stage was just a cardboard cut-out, the real counterpart lives happily in Amboseli National Park in sunny Kenya.
The double christening took place in Zurich's far West End, more precisely in the new "Labyrinth". A fact that tempted one or two visitors to take a look, especially as the "Laby" is not one of the places usually frequented by the advertising scene. Or only part of it - for non-insiders, let me explain: in the "Labyrinth" you normally meet men who love men, even platonically. At the current event, the gender ratio was certainly balanced, with an equal number of male and female advertisers. Among the guests we saw Flavia Schlittler, former shortlist columnist, local TV cook and Spozz presenter. Rumor has it that she will soon be working full-time in the communications industry again. Manuel Nappo, on the other hand, said his farewell to Rialto Film on the same day. And bought himself a Porsche (second-hand) as a farewell present, or perhaps because life without work is so boring.
Beat Fritsch
And that's exactly why they all came again! To hear Matthias Luchsinger's last official speech as head of Cinecom, to be carried away by the usual hot performance - this time it was dancers dressed as monks who soon stripped off their clothes - and to treat themselves once again to an evening of real excess at Cinecom's expense.
But don't worry, there are still plenty of other advertising parties. Of course, Cinecom will not be dissolved and abolished either, but simply renamed. All future parties organized by the cinema marketer from Zurich's Neugasse - and hopefully there will be many more - will be held under the RMB Switzerland logo. This change in the company's name reflects what is already a fact. Cinecom has been owned by the Europe-wide marketer Régie Média Belge (RMB) for some time now. And Luchsinger is now not only head of the Swiss branch, but also manages the Central Europe unit.
The Cinecom team, under the aegis of Jean-Claude Bruhin, therefore took the opportunity to give the boss a special surprise. Luchsinger was certainly amazed when his deputy took the floor and Nicole Steinegger entered the stage with a cute young elephant. The crew presented their boss with an elephant sponsorship, which was much more meaningful than Jelmoli vouchers or a bottle of wine, as Bruhin said. With the latter in particular, the wine specialist Luchsinger could make a huge mistake with the wrong selection. The idea was a hit! A successful surprise, Luchsinger was pleased to say, especially as this child of the gods would at least not be showered with presents every year for his birthday and Christmas. Animal rights activists, rest assured. The young elephant on stage was just a cardboard cut-out, the real counterpart lives happily in Amboseli National Park in sunny Kenya.
The double christening took place in Zurich's far West End, more precisely in the new "Labyrinth". A fact that tempted one or two visitors to take a look, especially as the "Laby" is not one of the places usually frequented by the advertising scene. Or only part of it - for non-insiders, let me explain: in the "Labyrinth" you normally meet men who love men, even platonically. At the current event, the gender ratio was certainly balanced, with an equal number of male and female advertisers. Among the guests we saw Flavia Schlittler, former shortlist columnist, local TV cook and Spozz presenter. Rumor has it that she will soon be working full-time in the communications industry again. Manuel Nappo, on the other hand, said his farewell to Rialto Film on the same day. And bought himself a Porsche (second-hand) as a farewell present, or perhaps because life without work is so boring.
Beat Fritsch
was invited to a special kind of elephant christening last week. On the one hand, the advertising time marketing elephant Cinecom was given a new name, and on the other, Cinecom boss Matthias Luchsinger was able to take over a real elephant sponsorship.
Anyone who usually meets in the communications industry will be found at a wide variety of events in the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or get in touch (info@ werbewoche.ch). Event tips and further shortlist images are available online at www.werbewoche.ch
