Versus with new domicile and offer

The Basler Versus Werbeagentur GmbH has moved into larger premises near the Basler Theater.At the same time, the agency is expanding its range of services in the field of new media. To this end, it is working in partnership with the Internet company Normdis AG, which is located in the same building. Versus offers classic communications "Communications", new media "Virtualzone" and children and youth marketing "Youngzone". "Our core business is clearly in classic communications. We consider new media and children and youth marketing as trend directions in which we have and offer expertise," says Filippo Muscara, creative and client director of Versus. Muscara, previously advertising, PR and media director at Manor, leads the five-person team in Basel together with art director Stefan Degen. The agency also has a small branch office in Zurich. Its portfolio includes Beyeler Optik, Messe Basel, Neue Aargauer Bank and the Swiss Cancer League. (dz)