bol.ch no longer makes cash in Baar.

As a result of the restructuring at Direct Group Bertelsmann - the division is integrating Bol.com and the book clubs in Europe and Asia - Bol.ch will be managed from Munich in the future. Bol.ch wrote this in a message to its business partners. As Andreas Németh, marketing director of Bol.ch, told WerbeWoche, 15 employees in Baar are affected by the decision. Direct Group Bertelsmann plans to manage the homepage of what it describes as Switzerland's "leading media store" from the Bavarian capital. As recently as last year, Bol.ch had advertised its store with TV and radio spots.Busy Annabelle. Annabelle Business, a lifestyle magazine for the business woman, has been on the market since May 11. On more than 100 editorial pages, the new line extension of Annabelle presents not only the latest information, entertaining articles and plenty of service on the subject of women and careers, but also tips and trends from the world of beauty and fashion. The first issue of Annabelle Business is designed as an oneshot; if successful, publication is planned twice a year.
not at all for the small-minded. Silvano Spezia, co-owner and consultant of the Lang Gysi Knoll agency, admits that it is nice to have success and budget gains. However, it is much nicer when the necessary man and woman power is also available. With a fancy local poster and flyer campaign, the Bernese agency shows that it has more to do with the second than the first. Since not only among advertisers, but among them in particular, the work atmosphere is becoming more and more important, the campaign hangs here with the message: We're a fun bunch despite work. And original - right!
FRITZ UND FRÄNZI SEEK ADVERTISEMENTS. Fritz und Fränzi, a new magazine for parents of school-age children, is advised by Pro Juventute, the Marie Meierhofer Institute for the Child, Schule+Elternhaus, among others. The project is sponsored by the non-profit foundation Elternsein with Ellen Ringier as president of the foundation board. The magazine is published six times a year with 100,000 copies. It is printed by Zollikofer AG in St.Gallen. The first two issues will find their way into classrooms thanks to the education departments. Fritz und Fränzi is edited by Sabine Danuser, Editorial Service, Zurich. Advertisements are also welcome for content such as generational conflicts, media consumption, drugs, violence, divorce and pocket money.
It's quite possible that the neo-Nazis in Switzerland will cause trouble again on Saturday," hopes the SonntagsZeitung in an advertisement and threatens its readers: "Don't miss a thing. If, contrary to expectations, there is no trouble, that's fine, of course. At least there's a warning, true to the motto: "Resist the beginnings!" The question remains whether this also applies to the advertising managers.
spring awakening at blick. Since May 15, Blick has been implementing the content expansion announced in March. This includes the new topic pages "WissenBlick" on Mondays and "GenussBlick" on Saturdays, a business page from Tuesday to Friday, and more soft news on the last page. Other new features include the "Left-Right Duel" on Tuesdays with Peter Bodenmann and Franz Steinegger and the "Happy Monday" party page. Instead, the readers' page will be cancelled on Monday and the Saturday puzzle will be halved.

Werd Expo. Expo.02 and the Werd Publishing House
(Tamedia AG, Zurich) have signed a cooperation agreement governing the publication of the official Expo.02 guide. It will appear in paperback format at the beginning of April 2002 in German, French, Italian and English. The planned print run is 350000 copies.
30000 cornets. From May 15 to mid-August, every guest will receive a Frisco cornet at the end of a ride in the Züritaxi. For this purpose, the entire Züritaxi fleet will be equipped with small freezers. The campaign, concocted by Publicis consultant Jean-Marie Egger, will also see 20 cabs redesigned to look like delivery vans from Frisco-Findus. It is expected that the cab drivers will hand over around 30000 Cornets during the course of the campaign.
Editorial

Trends emerge in the here and now
We are all stuck in the here and now and in the culture in which we move. It is difficult to break out of these thought patterns. In 1873, for example, British futurologists in all seriousness produced the "scientific proof" that England would disappear under a thick layer of horse manure by 1961 as a result of the boom in carriages. Even the Martians of science fiction still look remarkably like humans. Examples that teach us that serious futurology has one maxim:
The future is not predictable.
The search for the new for the sake of the new is a law that also and especially applies today, after hopes for meaning-giving grand concepts and warming certainties have been abandoned. Accordingly, the consulting industry and the advice literature are booming, trend reports are bursting with half-wisdom, mixed with scientific facts, esotericism and life assistance. Only the books by Matthias Horx are more than just simple instructions for managers (page 41). He meticulously examines our everyday culture and delivers an ironic portrait of society. Ultimately, his analyses are a plea for a culture of change. Trends are a kind of cultural adaptation exercise to changing circumstances. They say more about the present and our state of mind than about what will be.
There is no contradiction in the fact that much of what is reality today was considered pure crankery a short time ago. No one knows when the time is ripe for such outlandish ideas, because complex systems like our society are ultimately future-blind and self-referential. Nothing is as certain as the uncertainty of the future.
Samuel Helbling