"Less sports, more alcohol"
Ernst Wirz, Director, Wirz + Fraefel Productions
Ernst Wirz, director Wirz + Fraefel ProductionsWhich international commercial will win? Ernst Wirz: The Fox TV series with the high jumper, the tree feller, the ear fiddlers, etc.
Swiss favorites?
Wirz: Quite spontaneously (you always forget a few): Hakle-"Scheibenwischer", the dog that pisses in the neighbor's shoes for Winner, the "Mafia" story ("deeper than you think") for Swisscom, the Computergame-Lovely milk cow and our spot "The Hooligan" for Alcoholics Anonymous.
How much success do you expect for Switzerland?
Wirz: Four to six shortlist nominations, one to three Lions.
Wirz: It would be very bitter without any lions at all!
What is the significance of Cannes?
Wirz: The advertising film world championship with everything that belongs to an international sporting event.
Best personal experience in Cannes?
Wirz: The first lion a good ten years ago.
This year's resolution?
Wirz: Less sport (see answer on importance), more alcohol.
In Cannes, you win above all when...
Wirz: ...you show a really extraordinary, never-before-seen, surprising advertising idea, someone realizes the whole thing adequately (or even better) and you have a customer (or rich father) who wants the whole thing to be a success.
paid.
The festival video
Swiss favorites?
Wirz: Quite spontaneously (you always forget a few): Hakle-"Scheibenwischer", the dog that pisses in the neighbor's shoes for Winner, the "Mafia" story ("deeper than you think") for Swisscom, the Computergame-Lovely milk cow and our spot "The Hooligan" for Alcoholics Anonymous.
How much success do you expect for Switzerland?
Wirz: Four to six shortlist nominations, one to three Lions.
Wirz: It would be very bitter without any lions at all!
What is the significance of Cannes?
Wirz: The advertising film world championship with everything that belongs to an international sporting event.
Best personal experience in Cannes?
Wirz: The first lion a good ten years ago.
This year's resolution?
Wirz: Less sport (see answer on importance), more alcohol.
In Cannes, you win above all when...
Wirz: ...you show a really extraordinary, never-before-seen, surprising advertising idea, someone realizes the whole thing adequately (or even better) and you have a customer (or rich father) who wants the whole thing to be a success.
paid.
The festival video
For the third time, RMB Switzerland is presenting the so-called Swiss Reel around the Cannes International Advertising Festival. The videotape with a summary of the Swiss Cannes submissions from the Film category costs CHF 80 and can be ordered at www.canneslions.ch or by calling RMB Switzerland on 01 448 48 48. In addition to the collection of spots, Publimedia also offers a CD-ROM in the Press & Poster category.
FORMER SWISS JURORS IN CANNES
2000 Frank Bodin
(Press & Poster)
1999 Fredy Collioud (Film)
1998 Rudolph Schürmann (Press & Poster)
1997 Edi Andrist (Film)
1996 Reinhold Weber
(Press & Poster)
