News: Vivendi sells Havas stake
The French-American media group Vivendi Universal is selling its stake in the advertising network Havas Advertising. Vivendi is receiving 453 million euros for its 9.9 percent stake.
The French-American media group Vivendi Universal is selling its stake in the advertising network Havas Advertising. Vivendi will receive 453 million euros for its 9.9 percent stake in the company.News Vivendi sells Havas stake
The resulting capital gain of 113 million euros will be used for the acquisition of the US publishing house Houghton Mifflin. Some of the Havas shares were sold to institutional investors, the rest (around one percent) to Havas itself.
RTL 2 scales back "Big Diet "The German private channel RTL 2 has to significantly scale back its reality show "Big Diet". From June 25, only four instead of seven editions will be broadcast per week. The market share in the advertising-relevant target group of 14 to 49-year-olds was only 5 percent instead of the expected 15 percent. RTL 2 marketer IP Deutschland will also reduce the price of a 30-second commercial by up to 73 percent.
Lindt & Sprüngli selects Modem MediaSwiss chocolate company Lindt & Sprüngli (L&S) has selected Toronto-based Modem Media as its global Internet agency and strategic partner for e-commerce. "We are an international company and Modem Media is the ideal multinational Internet partner to guide us through the global launch of our e-commerce initiative," said Philippe de Korodi, International E-Commerce Manager of L&S.
Sony advertised with false reviewsThe Hollywood studio Sony Picture Entertainment has had its productions praised by a fictitious film critic for years. Quotes from a David Manning of the daily newspaper The Ridgefield Press were used in the advertising for its films. When reporters from Newsweek called The Ridgefield Press and asked to speak to Manning, the hoax was exposed: The newspaper, which doesn't even publish its own movie reviews, was completely unaware of the name.
The resulting capital gain of 113 million euros will be used for the acquisition of the US publishing house Houghton Mifflin. Some of the Havas shares were sold to institutional investors, the rest (around one percent) to Havas itself.
RTL 2 scales back "Big Diet "The German private channel RTL 2 has to significantly scale back its reality show "Big Diet". From June 25, only four instead of seven editions will be broadcast per week. The market share in the advertising-relevant target group of 14 to 49-year-olds was only 5 percent instead of the expected 15 percent. RTL 2 marketer IP Deutschland will also reduce the price of a 30-second commercial by up to 73 percent.
Lindt & Sprüngli selects Modem MediaSwiss chocolate company Lindt & Sprüngli (L&S) has selected Toronto-based Modem Media as its global Internet agency and strategic partner for e-commerce. "We are an international company and Modem Media is the ideal multinational Internet partner to guide us through the global launch of our e-commerce initiative," said Philippe de Korodi, International E-Commerce Manager of L&S.
Sony advertised with false reviewsThe Hollywood studio Sony Picture Entertainment has had its productions praised by a fictitious film critic for years. Quotes from a David Manning of the daily newspaper The Ridgefield Press were used in the advertising for its films. When reporters from Newsweek called The Ridgefield Press and asked to speak to Manning, the hoax was exposed: The newspaper, which doesn't even publish its own movie reviews, was completely unaware of the name.
