News: Nestlé redistributes budgets
The Swiss Nestlé Group is reorganizing its agency relationships. It is dividing its brands into five categories, each of which will be handled by one of Nestlé’s core agencies worldwide.
The Swiss Nestlé Group is reorganizing its agency relationships. It is dividing its brands into five categories, each of which will be the responsibility of one of Nestlé's core agencies worldwide.News Nestlé redistributes budgets
McCann-Erickson gets the coffee brands, Publicis the culinary products. Ogilvy & Mather becomes responsible for dairy products. Lowe Lintas will promote the sweets - excluding chocolate, which will move to J. Walter Thompson. The new lead agencies will mainly develop strategies, but not necessarily be involved in their implementation.
Zenith Optimedia wins Infineon The merger of Zenith Media and Optimedia into a joint holding company is bearing its first fruit. Zenith and Optimedia's German subsidiary More Media prevailed in the pitch for the global budget of semiconductor group Infineon. Zenith Optimedia Group was founded in July and is 75 percent owned by French advertising group Publicis, with 25 percent owned by UK-based Cordiant Communications.
Springer cuts one in ten jobs The German publishing house Axel Springer Verlag plans to cut around 1400 jobs by the end of 2003. The media company announced that the workforce is to be reduced by 10 percent. Springer is thus continuing its consistent cost-cutting program. All areas of the company will be affected.
Premiere no longer sells decoders Digital TV provider Premiere World is pulling out of the development and sale of decoders. The heavily loss-making Kirch subsidiary hopes the turnaround will save it half a billion marks a year in the long term. Premiere World is thus saying goodbye to its earlier strategy of using the proprietary D-Box standard to bind customers to its own offerings. Instead, interactive services such as games, e-mail and teleshopping are to attract users and generate revenues.
McCann-Erickson gets the coffee brands, Publicis the culinary products. Ogilvy & Mather becomes responsible for dairy products. Lowe Lintas will promote the sweets - excluding chocolate, which will move to J. Walter Thompson. The new lead agencies will mainly develop strategies, but not necessarily be involved in their implementation.
Zenith Optimedia wins Infineon The merger of Zenith Media and Optimedia into a joint holding company is bearing its first fruit. Zenith and Optimedia's German subsidiary More Media prevailed in the pitch for the global budget of semiconductor group Infineon. Zenith Optimedia Group was founded in July and is 75 percent owned by French advertising group Publicis, with 25 percent owned by UK-based Cordiant Communications.
Springer cuts one in ten jobs The German publishing house Axel Springer Verlag plans to cut around 1400 jobs by the end of 2003. The media company announced that the workforce is to be reduced by 10 percent. Springer is thus continuing its consistent cost-cutting program. All areas of the company will be affected.
Premiere no longer sells decoders Digital TV provider Premiere World is pulling out of the development and sale of decoders. The heavily loss-making Kirch subsidiary hopes the turnaround will save it half a billion marks a year in the long term. Premiere World is thus saying goodbye to its earlier strategy of using the proprietary D-Box standard to bind customers to its own offerings. Instead, interactive services such as games, e-mail and teleshopping are to attract users and generate revenues.
