Alliances for more free time

Wirz, Zurich, launches Allianz Suisse with quirky hobbies of potential customersFollowing the takeover of the Swiss insurance companies Berner and Elvia by Allianz Switzerland, the bancassurance company of German origin now wants to create an image that is accessible to local consumers under the name Allianz Suisse. To this end, it commissioned Wirz, Zurich, with a launch campaign that uses unusual and amusing examples to promise potential customers something that, according to Urs Bretschger, Head of Marketing Services at Allianz Suisse, everyone wants: namely "more free time". "Authenticity was very important to us; that these are people who actually exist. You can always depict any figure and make a claim that doesn't correspond to the facts," comments Wirz CD Matthias Freuler on the witty presentation, which is adorned with portraits of unusual hobbies. page 10