News: WPP finally buys Tempus
The British advertising holding company WPP is finalizing its acquisition of the Tempus Group.
The British advertising holding company WPP completes the acquisition of the Tempus Group.News WPP finally buys Tempus
After the London Takeover Panel explained in writing in the middle of last week why it would not allow the withdrawal from the deal, WPP waived a further appeal. The forced takeover will cost WPP 432 million pounds. As originally planned, the media agencies CIA of Tempus and The Media Edge of WPP are to be merged.
Boeing stays with FCB FCB remains the global advertising agency for aircraft manufacturer Boeing. FCB Chicago won the pitch against local competition from BBDO and J. Walter Thompson. Boeing had put the budget out to tender when the company's headquarters were relocated from Seattle to Chicago. Previously, the 70 million dollar budget was managed by FCB Seattle.
RTL loses Procter & Gamble The US consumer goods company Procter & Gamble (P&G) will no longer be running TV commercials on the German private television channel RTL next year. As Horizont reported, P&G and RTL marketer IP Deutschland were unable to agree on the distribution of the volume and the amount of the discount. With this major customer, the private television broadcaster is losing an order volume of 70 million euros (with an annual turnover of 1.3 billion euros).
MediaCom worldwide for Shell The oil company Shell consolidates its worldwide media expenditure following a pitch to MediaCom. At the beginning of 2002, the subsidiary of the Grey Global Group takes over the European budget (80 million dollars) from the previous account manager CIA and also Shell's worldwide budget for corporate advertising (20 million dollars). From May, the other international budgets (63 million dollars), which were previously managed by Media Insight and J. Walter Thompson, also switch to MediaCom.
After the London Takeover Panel explained in writing in the middle of last week why it would not allow the withdrawal from the deal, WPP waived a further appeal. The forced takeover will cost WPP 432 million pounds. As originally planned, the media agencies CIA of Tempus and The Media Edge of WPP are to be merged.
Boeing stays with FCB FCB remains the global advertising agency for aircraft manufacturer Boeing. FCB Chicago won the pitch against local competition from BBDO and J. Walter Thompson. Boeing had put the budget out to tender when the company's headquarters were relocated from Seattle to Chicago. Previously, the 70 million dollar budget was managed by FCB Seattle.
RTL loses Procter & Gamble The US consumer goods company Procter & Gamble (P&G) will no longer be running TV commercials on the German private television channel RTL next year. As Horizont reported, P&G and RTL marketer IP Deutschland were unable to agree on the distribution of the volume and the amount of the discount. With this major customer, the private television broadcaster is losing an order volume of 70 million euros (with an annual turnover of 1.3 billion euros).
MediaCom worldwide for Shell The oil company Shell consolidates its worldwide media expenditure following a pitch to MediaCom. At the beginning of 2002, the subsidiary of the Grey Global Group takes over the European budget (80 million dollars) from the previous account manager CIA and also Shell's worldwide budget for corporate advertising (20 million dollars). From May, the other international budgets (63 million dollars), which were previously managed by Media Insight and J. Walter Thompson, also switch to MediaCom.
