Not for weak bladders

McCann-Erickson uses incontinence humor to advertise the new Nico yearbookWhen garlands of lights guide shoppers' steps into shopping arcades, the time has come: Nico's collected cartoons are published as a yearbook by Werd Verlag. Once again this year, the volume is accompanied by an advertising campaign, which has now been designed for the seventh time by the Tagi cartoonist's son: Claude Catsky, freelance CD at McCann-Erickson. And because he always knows how to give the advertising appearance a new, brilliant concept, all the campaigns have made it into the ADC yearbook, last year's even into the Cannes shortlist. Catsky explains his success by the fact that he always tries to top his father's benchmark. With the "Pee Campaign", he seems to have succeeded again. When looking at the tape, all continence is lost, which could have unaesthetic consequences. The warning on page 10.