Buying brands made easy

Branders.ch has recently been operating in Speicher, Aargau, as a sales and purchasing platform for brands on the Internet.Branders.de's sister company assumes that more and more brand names will be needed (new products and services, start-ups and mergers). However, the search for new names is becoming increasingly difficult, because many are already protected or the domain names are taken. Branders.ch offers names that are already protected and registered, mostly with the corresponding domain names, and soon also names with a past in the commercial register. "We bring companies looking for a name together with the companies or people who want to sell a name," says CEO Jörg Pohlmann. At the same time, Branders offers service to anyone who wants to protect, buy or sell a name. This includes a database connection for research or advice on registering names.Branders.ch, which currently consists of a team of three, already has over 100 registered companies, according to Pohlmann. (dz)