Les Welsch putten German
Golf & Country is withdrawing the French-speaking Switzerland edition from the market
Golf & Country withdraws the French-language edition from the marketGolf & Country (G & C) is discontinuing its French-language version at the beginning of 2002. The reason for the end after five years: The competitor Golf Suisse has poached too many readers in French-speaking Switzerland.With the double issue for the months of November and December, the French-language version of Golf & Country will appear for the last time. The edition for French-speaking Switzerland was no longer profitable, explains publisher Urs H. Dillier. "The translation costs alone were higher than the additional income that could be generated in the French-speaking Swiss market," says Dillier.
However, the negative development was also due to a drop in demand from readers. In the best of times, G & C had sold more than 1,000 subscriptions in French-speaking Switzerland. Now it has slipped well below that figure.
Dillier has achieved its sales targets in the advertising market
He sees the main reason for the dwindling interest in the competing product Golf Suisse. The members' magazine of the Swiss Golf Association ASG, which Piero Schäfer has been producing on behalf of the Volketswil-based media publisher Meier since the spring of 1998, has dampened the appetite of many subscribers for a paid-for magazine.
According to Dillier, however, the French-speaking Swiss subscribers will not simply be abandoned. "A large proportion also accept the German-language version, which we will supply them with in the future," he says.
However, Dillier does not confirm that things have become financially tight for the lifestyle title Golf & Country. "We have even exceeded our sales targets in the advertising market this year," continues the publisher. "And this is despite the fact that since April, the monthly magazine Drive has also been fishing for advertisements in the same pond." Daniel Schifferle
However, the negative development was also due to a drop in demand from readers. In the best of times, G & C had sold more than 1,000 subscriptions in French-speaking Switzerland. Now it has slipped well below that figure.
Dillier has achieved its sales targets in the advertising market
He sees the main reason for the dwindling interest in the competing product Golf Suisse. The members' magazine of the Swiss Golf Association ASG, which Piero Schäfer has been producing on behalf of the Volketswil-based media publisher Meier since the spring of 1998, has dampened the appetite of many subscribers for a paid-for magazine.
According to Dillier, however, the French-speaking Swiss subscribers will not simply be abandoned. "A large proportion also accept the German-language version, which we will supply them with in the future," he says.
However, Dillier does not confirm that things have become financially tight for the lifestyle title Golf & Country. "We have even exceeded our sales targets in the advertising market this year," continues the publisher. "And this is despite the fact that since April, the monthly magazine Drive has also been fishing for advertisements in the same pond." Daniel Schifferle
