News: Blandices return to French-speaking Switzerland

After only three issues, Suzanne Fournier, publisher of the French-speaking Swiss women's magazine Blandice, has already discontinued the German-language version.News Blandices retour in Romandie The publisher was not prepared to comment. However, it is suspected that the magazine was not tailored enough to the needs of German-speaking Swiss readers and did not meet the quality demands of advertisers. In addition, the marketer Mediax in St.Gallen, which was responsible for acquiring the advertisements, is considering legal action against Blandice. In western Switzerland, Blandice is well established alongside Edelweiss from Ringier Romandie and Profil Femme from Audace Publishing. As recently as spring, Suzanne Fournier had been convinced that her product would set new standards in the Swiss German market (WW 6/01).