Service: Brand technology 2002/2003 published
For the fourth time, Deutscher Fachverlag is publishing the Markentechnik Yearbook.
The yearbook Markentechnik.Service Markentechnik 2002/2003 is published for the fourth time by Deutscher Fachverlag. 28 authors deal with a wide variety of aspects of branding on 405 pages. A research report presents the international state of knowledge in branding technology. The editors of the yearbook are Klaus Brandmeyer and Alexander Deichsel of the Geneva Institute for Brand Technology. It bears the ISB number 3-87150-731-8 and costs 148 marks.
Uni St.Gallen researches Internet
Many websites are confusing, users are annoyed by long loading times, incorrectly placed links, registrations and pages that are not updated. These are the findings of the "Quality on the Internet" study conducted by market researcher IHA GfM on behalf of the Institute for Media and Communication Management at the University of St. Gallen. In addition to indications of how the quality of web content can be increased, the study shows factors that lead to web loyalty. The data was collected from 673 web users in German-speaking Switzerland. The study can be obtained for 380 Swiss francs from IHA GfM (snoyr@ihagfm .ch or tel. 041 632 94 18).
Uni St.Gallen researches Internet
Many websites are confusing, users are annoyed by long loading times, incorrectly placed links, registrations and pages that are not updated. These are the findings of the "Quality on the Internet" study conducted by market researcher IHA GfM on behalf of the Institute for Media and Communication Management at the University of St. Gallen. In addition to indications of how the quality of web content can be increased, the study shows factors that lead to web loyalty. The data was collected from 673 web users in German-speaking Switzerland. The study can be obtained for 380 Swiss francs from IHA GfM (snoyr@ihagfm .ch or tel. 041 632 94 18).
