The customers benefit the most from the culture of dispute

Sybille Erdmann, co-owner of the agency for brand identity and communication Erdmannpeisker, is convinced: "The future lies in Biel. "Together with partner Gabriel Peisker and six employees, Erdmann has moved into a new domicile on Mattenstrasse in Biel. The agency grew out of the two partners' collaboration at MCC Smart GmbH, where Erdmann was head of trade communications and Peisker head of corporate identity. Two years after founding its own agency, Smart is still Erdmannpeisker's most important client. In addition, the young company has also won CS as well as regional clients such as the watch manufacturer Alfex, the producer of micromotors RMB and the railroad company Regionalverkehr Mitelland. Based on a now established culture of dispute, the two partners complement each other perfectly from a professional point of view: Erdmann comes from industry and worked as a division manager for advertising and trade marketing for Bosch and Blaupunkt in Germany, while Peisker's career most recently took him to the branding agency Interbrand Zintzmeyer & Lux, where he had worked as a senior designer and consultant. (ba)