The-Agency.ch becomes Allenspach PR

Die-Agentur.ch is now operating under the name Allenspach PR. Marcel Allenspach, owner of the communications consultancy, wants to demonstrate the positioning as a classic PR agency with a strategic focus on clients from the old economy. "A company name that is also a URL is not ideal for this," he says. In addition, a branch office has been operational in Munich since December 1, 2001. "In Germany, we don't want to operate through a Swiss bonus, but through quality." The Swiss abbreviation is dropped in the process. (ba)