Takeaway furniture is garbage
Lowe, Zurich, wipes the last speck of dust off the Möbel Pfister image
Lowe, Zurich, wipes the last speck of dust from Möbel Pfister's imageThe fact that Möbel Pfister had an image problem was already recognized towards the end of the 1970s. However, an initial attempt at correction by the then GGK was stopped after a short time. After that, brand management fell somewhat behind due to the development of the Mobitare and Top Tip subsidiaries. Since Lowe took over the management of the budget at the end of 1995, the modernization of the image has once again been a focus of communication.
In the latest umbrella campaign, the market-leading Swiss furnishing brand, which according to the NZZ achieved sales of CHF 546.2 million last year, clearly states the current market rate.
When the most Swiss of all Swiss furniture stores suddenly gives preference to aggressive communication over the previously cultivated restrained self-presentation, it can hardly be pigeonholed as a dusty company any longer. Especially not when the campaign takes a hearty stab at the take-away market with a Swedish matter-of-factness. page 10
In the latest umbrella campaign, the market-leading Swiss furnishing brand, which according to the NZZ achieved sales of CHF 546.2 million last year, clearly states the current market rate.
When the most Swiss of all Swiss furniture stores suddenly gives preference to aggressive communication over the previously cultivated restrained self-presentation, it can hardly be pigeonholed as a dusty company any longer. Especially not when the campaign takes a hearty stab at the take-away market with a Swedish matter-of-factness. page 10
