Sharks have a calming effect

Felber Kristofori & Pinzon discovers the ultimate security for SiemensFive bodyguards guard da Vinci's "Mona Lisa", a whole school of sharks cavort in the "moat" around a skyscraper: with striking alternatives to everyday security solutions, the young Zurich agency Felber Kristofori & Pinzon (FK&P) has created an astonishing campaign for Security Systems from Siemens Building Technologies. It is one of six Siemens divisions. Just over a year ago, the company reorganized itself according to core competencies. FK&P was invited to the competition presentation and, in addition to a new corporate identity (Group Style), has now also been given the task of realizing the international campaign. page 10