"The heirloom is limited"
Statements from media experts on the Metropol exit mainly criticize the zigzag course
Comments from media experts on the discontinuation of Metropol mainly criticize the zigzag courseIt is not enough to want to push international "recipes for success" into the Swiss market, is the tenor after the decision to discontinue Metropol. Not the hoped-for advertising money, but the consumers should be placed at the beginning of all considerations, is the criticism of the media experts.
Petra Kreussler: Bitter. Another end for a Swiss media company, and in hindsight it is of course clear to everyone that three titles could not possibly have survived in the highly competitive Zurich market. However, it is now time to realize that more responsibility must be taken on all sides when launching new media projects and that, for a change, consumers and not just the hoped-for advertising money should be placed at the forefront of all considerations. Only those who have clear goals, recognize the potential early on and can react to the accelerated market dynamics will gain attention today.
Andy Lehmann: In my view, it is simply untenable and ultimately damaging when media are simply taken out of the market again according to an inscrutable "opportunity system". The only regrettable fact about this tragedy is probably the realization that it is obviously not enough to try to push international "recipes for success" into the Swiss market. If a publishing house is not in a position to implement such know-how in a positive way, then the discontinuation of Metropol is definitely not to be regretted.
Röbi Baier: The end of Metropol is neither a surprise nor a loss for the media industry. The market opportunities were predicted far too naively. The "ear to the market" did not work. 20 Minuten will certainly be the No. 1 beneficiary, but the legacy will be limited.
Urs Renner: The advertising world will hardly mourn Metropol. The zigzag course (geographical expansion was suddenly followed by a concentration on Zurich again) made the title difficult to plan. 20 Minuten will undoubtedly benefit in the reader market from the discontinuation of Metropol. Whether this will also be the case in the advertising market depends heavily on
This is related to whether the title can overcome the generally negative image of free titles among many media decision-makers.
Peter Döbeli: The end of Metropol came as no surprise to us. The publisher had been saying between the lines for some time that the end was imminent. It was also to be feared from the outset that not both titles would be able to survive in the medium to long term. In my opinion, the Swiss market was of strategic importance in this case because 20 Minuten, as a copy of the already successfully launched Metro concept, made its first launch attempt outside its home market. If 20 Minuten had failed in Switzerland, life would have been easier for Metro in other markets. In the Swiss market, the more aggressive, active and innovative publisher won the race, and unlike Metropol, 20 Minuten is not just a newspaper, but a multimedia platform. This has probably also contributed to its success. Survey: Daniel Schifferle
Petra Kreussler: Bitter. Another end for a Swiss media company, and in hindsight it is of course clear to everyone that three titles could not possibly have survived in the highly competitive Zurich market. However, it is now time to realize that more responsibility must be taken on all sides when launching new media projects and that, for a change, consumers and not just the hoped-for advertising money should be placed at the forefront of all considerations. Only those who have clear goals, recognize the potential early on and can react to the accelerated market dynamics will gain attention today.
Andy Lehmann: In my view, it is simply untenable and ultimately damaging when media are simply taken out of the market again according to an inscrutable "opportunity system". The only regrettable fact about this tragedy is probably the realization that it is obviously not enough to try to push international "recipes for success" into the Swiss market. If a publishing house is not in a position to implement such know-how in a positive way, then the discontinuation of Metropol is definitely not to be regretted.
Röbi Baier: The end of Metropol is neither a surprise nor a loss for the media industry. The market opportunities were predicted far too naively. The "ear to the market" did not work. 20 Minuten will certainly be the No. 1 beneficiary, but the legacy will be limited.
Urs Renner: The advertising world will hardly mourn Metropol. The zigzag course (geographical expansion was suddenly followed by a concentration on Zurich again) made the title difficult to plan. 20 Minuten will undoubtedly benefit in the reader market from the discontinuation of Metropol. Whether this will also be the case in the advertising market depends heavily on
This is related to whether the title can overcome the generally negative image of free titles among many media decision-makers.
Peter Döbeli: The end of Metropol came as no surprise to us. The publisher had been saying between the lines for some time that the end was imminent. It was also to be feared from the outset that not both titles would be able to survive in the medium to long term. In my opinion, the Swiss market was of strategic importance in this case because 20 Minuten, as a copy of the already successfully launched Metro concept, made its first launch attempt outside its home market. If 20 Minuten had failed in Switzerland, life would have been easier for Metro in other markets. In the Swiss market, the more aggressive, active and innovative publisher won the race, and unlike Metropol, 20 Minuten is not just a newspaper, but a multimedia platform. This has probably also contributed to its success. Survey: Daniel Schifferle
