More BaZ to read
The front page of the Basler Zeitung is becoming less «sensationalist»
The front page of the Basler Zeitung is becoming less "newsy "Under the motto "More to read - the BaZ stands out", the Basler Zeitung (BaZ) has redesigned its front page, the second page and also the front page of the regional edition. The timing of the changes is not coincidental: BaZ editor-in-chief Hans-Peter Platz wants to set his paper apart from its competitor 20 Minuten and recommend it to potential Basel readers of the NZZ am Sonntag as a weekday publication. A bit of an intellectual touch can't hurt.
On the front page, three to five topics from all areas are no longer outlined in large letters and pictures, but only in a news column with page references. This means that there is now only one single article on the front page, but it is spread over four columns and does not even have to follow the news of the day. It discusses, analyzes and reflects on what the editorial team decides is the main (background) topic of the day.
The second page features a headline of the day, a gloss, a caricature and a reflective piece by a correspondent. On page three, as usual, the topic of the day is spread out, followed by two foreign pages and the domestic page. The front page of the regional section has a similar layout to the front page, with a new header and a four- to five-column article on the "topic of the region" and tear-offs.
The partly new layout takes some getting used to, because the news items only follow on page four or five. But Platz disagrees: this new layout was chosen because the first page is practically over-read. A study has shown this. Markus Knöpfli
On the front page, three to five topics from all areas are no longer outlined in large letters and pictures, but only in a news column with page references. This means that there is now only one single article on the front page, but it is spread over four columns and does not even have to follow the news of the day. It discusses, analyzes and reflects on what the editorial team decides is the main (background) topic of the day.
The second page features a headline of the day, a gloss, a caricature and a reflective piece by a correspondent. On page three, as usual, the topic of the day is spread out, followed by two foreign pages and the domestic page. The front page of the regional section has a similar layout to the front page, with a new header and a four- to five-column article on the "topic of the region" and tear-offs.
The partly new layout takes some getting used to, because the news items only follow on page four or five. But Platz disagrees: this new layout was chosen because the first page is practically over-read. A study has shown this. Markus Knöpfli
