Newest Zurich Newspaper
Last weekend marked the end of a lengthy planning and preparation phase.
Last weekend, a lengthy planning and preparation phase came to an end.by Beat Fritsch The NZZ presented its youngest child, the NZZ am Sonntag, and celebrated the event with no fewer than 700 guests in Zurich's Schiffbau.
The old aunt was getting a little too old for a daughter. That's why a young and bright niece is being presented today, said NZZ Publishing Director Marco de Stoppani in his lively welcoming speech, alluding to the tradition of the NZZ. After all, the title has been around for 222 years and was founded by the Swiss polymath and humanist Salomon Gessner. The shipbuilding as the location for the launch party was also no coincidence, continued de Stoppani. A new ship is being launched, even if it is currently steering into rather choppy waters.
Although the idea of a Sunday edition is said to have been born ten months ago, it has been done before in one form or another. Older readers will remember that the NZZ was also a lunchtime and evening newspaper until the late 1960s; however, it is probably not known that it published a Sunday edition from 1843 until the 1970s.
The party was an evening of fine art and polished speeches. As the Schiffbau is a branch of the Zurich Schauspielhaus, Christoph Marthaler performed part of the program with the ensemble of the successful play "Die schöne Müllerin". Not without pointing out in his speech that theater will also continue to be performed in the main building at the Pfauen and that tickets are still available. And of course he is looking forward to another Sunday newspaper, even if newspapers - alluding to the launch - are not always completely watertight.
NZZ editor-in-chief Hugo Bütler and the editorial director of the NZZ am Sonntag, Felix E. Müller - not to mention the subtle differences in the titles - were equally unable to resist making decidedly ironic allusions. Quoting the Weimar philosopher Wilhelm Meister, Bütler said: "Sunday is dedicated to our limitation to think."
But publishing newspapers on Sundays is unreligious behavior, complained one of our table neighbors. "Encouraging people to read on the holy day of rest, dedicated to church attendance - so what!" However, a short time later, a speaker explained that even in the strict, Zwinglian Zurich, reading for edification on Sundays was a commandment. The only question is whether the guardians of morality at the time didn't have a Bible study in mind.
What is certain is that the new publication started from pole position with its first edition. The publishing aristocracy paid their respects to the NZZ's youngest child. Charles von Graffenried came from the Espace Media Groupe (Berner Zeitung), publisher Peter Wanner from AZ Medien, Hanspeter Lebrument from the Südostschweizer Mediengruppe and - last but not least - Tamedia owner Hans Heinrich Coninx. Even if the latter might not be too pleased about the new Sunday competition, his presence was still mandatory. As President of the Swiss Press Association, Coninx has the not exactly easy task of representing overarching interests. Together with them, another 700 opinion leaders from politics, publishing and the communications industry were the first Sunday paper to hold an NZZ in their hands last weekend. It was distributed half an hour after midnight. And at Sunday brunch in the coffee house, we also noticed a strong dominance of reed green over blue and red.
Even before the NZZ party, however, there was plenty of partying and socializing in Zurich. The previous Tuesday, Weltwoche hosted an after-work party at the
In-Club "Indochine" in Zurich's industrial district. Here, too, the advertisers didn't need to be asked twice. Just out of curiosity, there was a large crowd - the back and forth about the Jean Frey publishing house seems to go into new rounds every week. The visitors then got to see unity in minne. Chairman of the Board Christoph Richterich, CEO Filippo Leutenegger and Weltwoche Editor-in-Chief Roger Köppel were seen standing together and discussing in an almost unspectacular consensus. Right next to them, publishing director Uli Rubner and advertising director Ivan Schultheiss were also in high spirits, as were Bilanz advertising director Peter Menzato and even Beobachter publishing director Peter Kümmerli, who together demonstrated boundless optimism.
It was not a party, but the annual general meeting of the Swiss Direct Marketing Association (SDV). We always enjoy attending this event because the food at the conference venue - the Marriott Hotel has been hosting the AGM for a long time - is always very tasty and the wine selection is also excellent. As with other industry associations, the SDV Annual General Meeting usually goes off without a hitch and without a hitch. The only notable items on the agenda were the election of the new office manager Daniela Reinhard and the new president Guido Wietlisbach. The previous office holders had already announced their resignations some time ago. The nominations were accepted unanimously, with only one abstention in the election of the President. Daniel Brüngger, Wietlisbach's partner at WBO Ogilvyone, was probably worried that the newly elected president would now be less concerned with business.
Beat Fritsch
The old aunt was getting a little too old for a daughter. That's why a young and bright niece is being presented today, said NZZ Publishing Director Marco de Stoppani in his lively welcoming speech, alluding to the tradition of the NZZ. After all, the title has been around for 222 years and was founded by the Swiss polymath and humanist Salomon Gessner. The shipbuilding as the location for the launch party was also no coincidence, continued de Stoppani. A new ship is being launched, even if it is currently steering into rather choppy waters.
Although the idea of a Sunday edition is said to have been born ten months ago, it has been done before in one form or another. Older readers will remember that the NZZ was also a lunchtime and evening newspaper until the late 1960s; however, it is probably not known that it published a Sunday edition from 1843 until the 1970s.
The party was an evening of fine art and polished speeches. As the Schiffbau is a branch of the Zurich Schauspielhaus, Christoph Marthaler performed part of the program with the ensemble of the successful play "Die schöne Müllerin". Not without pointing out in his speech that theater will also continue to be performed in the main building at the Pfauen and that tickets are still available. And of course he is looking forward to another Sunday newspaper, even if newspapers - alluding to the launch - are not always completely watertight.
NZZ editor-in-chief Hugo Bütler and the editorial director of the NZZ am Sonntag, Felix E. Müller - not to mention the subtle differences in the titles - were equally unable to resist making decidedly ironic allusions. Quoting the Weimar philosopher Wilhelm Meister, Bütler said: "Sunday is dedicated to our limitation to think."
But publishing newspapers on Sundays is unreligious behavior, complained one of our table neighbors. "Encouraging people to read on the holy day of rest, dedicated to church attendance - so what!" However, a short time later, a speaker explained that even in the strict, Zwinglian Zurich, reading for edification on Sundays was a commandment. The only question is whether the guardians of morality at the time didn't have a Bible study in mind.
What is certain is that the new publication started from pole position with its first edition. The publishing aristocracy paid their respects to the NZZ's youngest child. Charles von Graffenried came from the Espace Media Groupe (Berner Zeitung), publisher Peter Wanner from AZ Medien, Hanspeter Lebrument from the Südostschweizer Mediengruppe and - last but not least - Tamedia owner Hans Heinrich Coninx. Even if the latter might not be too pleased about the new Sunday competition, his presence was still mandatory. As President of the Swiss Press Association, Coninx has the not exactly easy task of representing overarching interests. Together with them, another 700 opinion leaders from politics, publishing and the communications industry were the first Sunday paper to hold an NZZ in their hands last weekend. It was distributed half an hour after midnight. And at Sunday brunch in the coffee house, we also noticed a strong dominance of reed green over blue and red.
Even before the NZZ party, however, there was plenty of partying and socializing in Zurich. The previous Tuesday, Weltwoche hosted an after-work party at the
In-Club "Indochine" in Zurich's industrial district. Here, too, the advertisers didn't need to be asked twice. Just out of curiosity, there was a large crowd - the back and forth about the Jean Frey publishing house seems to go into new rounds every week. The visitors then got to see unity in minne. Chairman of the Board Christoph Richterich, CEO Filippo Leutenegger and Weltwoche Editor-in-Chief Roger Köppel were seen standing together and discussing in an almost unspectacular consensus. Right next to them, publishing director Uli Rubner and advertising director Ivan Schultheiss were also in high spirits, as were Bilanz advertising director Peter Menzato and even Beobachter publishing director Peter Kümmerli, who together demonstrated boundless optimism.
It was not a party, but the annual general meeting of the Swiss Direct Marketing Association (SDV). We always enjoy attending this event because the food at the conference venue - the Marriott Hotel has been hosting the AGM for a long time - is always very tasty and the wine selection is also excellent. As with other industry associations, the SDV Annual General Meeting usually goes off without a hitch and without a hitch. The only notable items on the agenda were the election of the new office manager Daniela Reinhard and the new president Guido Wietlisbach. The previous office holders had already announced their resignations some time ago. The nominations were accepted unanimously, with only one abstention in the election of the President. Daniel Brüngger, Wietlisbach's partner at WBO Ogilvyone, was probably worried that the newly elected president would now be less concerned with business.
Beat Fritsch
with the new intellectual cover for the weekend. In future, gossip columnists from Welt will probably make their peephole in the NZZ am Sonntag, because: "Reading makes no noise." The NZZ celebrated its youngest child with many guests at the weekend. Last week, Weltwoche and the Swiss Direct Marketing Association also hosted events.
Who from the communications scene appears at which events is located at the most diverse events in the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips as well as further shortlist images are available online at www.werbewoche.ch
