Marti Group takes over all of One & On

The direct marketing agency One & On will become part of Peter Marti's Marti Group on April 1, where it will operate as Marti Direct, the third unit alongside Marti Communications and Marti Management Consultants. The staff of One & On will be retained: Jürg Erhart will continue to manage the business. Urs Obrist will act as the creative head of the unit, and the Marti Group already held a majority stake in One&On. The complete takeover represents a further step towards integrated communication for the company. Erhart also sees advantages: "As part of the group, we can offer a much broader range of services." The only downer: Erhart has to give up the company name, which he considers meaningful.
The customers, however, remain. These currently include Tamedia, Ringier, Betty Bossi and Supra. "By winning new mandates, we will also grow in terms of personnel," says Erhart, outlining his outlook. (ba)