Book Service: Marketing Rollers
Without this book, there is no in-depth insight into the art of marketing: The ninth edition of Heribert Meffert’s classic is now available in a newly designed, expanded, and revised version.
Without this book, there is no profound insight into the art of marketing: The ninth edition of Heribert Meffert's classic is available in a newly designed, supplemented and revised version.Bücher-Service Marketingwälzer
In addition to updating all chapters and practical examples, it also addresses current developments in the field of new media and brand policy. The work provides an overview of marketing-relevant topics and instruments.
Heribert Meffert: "Marketing - Grundlagen marktorientierter Unternehmensführung", 9th, revised and expanded edition, Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden, ISBN 3-409-69017-4, 72.50 francs.
Fundamentals of MarketingFor students and practitioners alike, Professor Manfred Bruhn, Professor of Business Administration at the University of Basel, offers a systematic introduction to the principles, instruments and methods of marketing. The fifth edition has been revised in all chapters and brought up to date with the latest research.
Manfred Bruhn: "Marketing - Grundlagen für Studium und Praxis", 5th edition, Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden, ISBN 3-409-53646-9, 44.50 francs.
Integrated communicationIs integrated communication an outdated marketing buzzword or an efficient tool for mastering marketing tasks in the coming years? Numerous experts from science and business get to the bottom of the current significance of integrated communication. In particular, they examine this marketing instrument from a sociological, business management and communication science perspective. The work is enriched by numerous examples from business practice.
Manfred Bruhn, Siegfried J. Schmidt and Jörg Tropp (editors): "Integrierte Kommunikation in Theorie und Praxis", Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden, ISBN 3-409-11641-9,
89 francs.
In addition to updating all chapters and practical examples, it also addresses current developments in the field of new media and brand policy. The work provides an overview of marketing-relevant topics and instruments.
Heribert Meffert: "Marketing - Grundlagen marktorientierter Unternehmensführung", 9th, revised and expanded edition, Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden, ISBN 3-409-69017-4, 72.50 francs.
Fundamentals of MarketingFor students and practitioners alike, Professor Manfred Bruhn, Professor of Business Administration at the University of Basel, offers a systematic introduction to the principles, instruments and methods of marketing. The fifth edition has been revised in all chapters and brought up to date with the latest research.
Manfred Bruhn: "Marketing - Grundlagen für Studium und Praxis", 5th edition, Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden, ISBN 3-409-53646-9, 44.50 francs.
Integrated communicationIs integrated communication an outdated marketing buzzword or an efficient tool for mastering marketing tasks in the coming years? Numerous experts from science and business get to the bottom of the current significance of integrated communication. In particular, they examine this marketing instrument from a sociological, business management and communication science perspective. The work is enriched by numerous examples from business practice.
Manfred Bruhn, Siegfried J. Schmidt and Jörg Tropp (editors): "Integrierte Kommunikation in Theorie und Praxis", Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden, ISBN 3-409-11641-9,
89 francs.
