Head of the week: "The magazine market is dependent on subscribers".
Patrik Chabbey is the new deputy director of Ringier Romandie
Patrik Chabbey is the new Deputy Director of Ringier RomandieHead of the week
"The magazine market is dependent on subscribers"
No, it's not at all frustrating for him, as Directeur adjoint of Ringier Romandie, to give an account of his professional activities to his former superior Gérard Geiger, says 42-year-old Patrik Chabbey. Geiger, who now shuttles back and forth between Lausanne and Zurich as the person responsible for Ringier magazines and as a member of the parent company's management, did not want to relinquish the reins of the Lausanne publishing house completely. According to Patrik Chabbey, however, this was more of an opportunity for him to familiarize himself thoroughly. And the more he puts in the work, the quicker he will be able to take the pressure off his still-superior, says Chabbey confidently.
He is used to working under pressure, as he stepped in last year when the unexpected vacancy for TV8's editor-in-chief had to be filled. In general, he knows the place in Lausanne like the back of his hand.
Chabbey began his career as a journalist thirteen years ago as an intern at L'Illustré magazine. When the position of head of production became available, he applied for it because he was interested in everything that goes on behind the scenes in the production of a magazine. He is also fascinated by IT.
Chabbey's very first steps in journalism were not at Ringier Romandie, but as a freelancer at the then Journal de Genève. The trained bookseller was no less proud when he saw his first texts, which he wrote in the bookshop, printed in the Geneva daily newspaper for the first time.
Chabbey takes over the management of Ringier Romandie in a phase of declining or stagnating circulation figures for Ringier titles. He is confident that the measures introduced last year, such as the relaunch of TV8, L'Hebdo and dimanche.ch, will soon bear fruit. However, he also sees a great need for action in the subscriber market. In the case of magazines, 80 percent of readers are subscribers. However, they are becoming increasingly disloyal and prefer to browse through the magazine landscape. In addition, Chabbey fears that the potential for new subscribers in the extremely small French-speaking Swiss market will soon be exhausted. This is why his strategy focuses on customer loyalty. For example, subscribers to Ringier print products are to be given exclusive access to certain information and services via the Internet. To realize his ideas, the new Directeur adjoint is counting one hundred percent on his employees, to whom he attests competence and great expertise. Anita Vaucher
"The magazine market is dependent on subscribers"
No, it's not at all frustrating for him, as Directeur adjoint of Ringier Romandie, to give an account of his professional activities to his former superior Gérard Geiger, says 42-year-old Patrik Chabbey. Geiger, who now shuttles back and forth between Lausanne and Zurich as the person responsible for Ringier magazines and as a member of the parent company's management, did not want to relinquish the reins of the Lausanne publishing house completely. According to Patrik Chabbey, however, this was more of an opportunity for him to familiarize himself thoroughly. And the more he puts in the work, the quicker he will be able to take the pressure off his still-superior, says Chabbey confidently.
He is used to working under pressure, as he stepped in last year when the unexpected vacancy for TV8's editor-in-chief had to be filled. In general, he knows the place in Lausanne like the back of his hand.
Chabbey began his career as a journalist thirteen years ago as an intern at L'Illustré magazine. When the position of head of production became available, he applied for it because he was interested in everything that goes on behind the scenes in the production of a magazine. He is also fascinated by IT.
Chabbey's very first steps in journalism were not at Ringier Romandie, but as a freelancer at the then Journal de Genève. The trained bookseller was no less proud when he saw his first texts, which he wrote in the bookshop, printed in the Geneva daily newspaper for the first time.
Chabbey takes over the management of Ringier Romandie in a phase of declining or stagnating circulation figures for Ringier titles. He is confident that the measures introduced last year, such as the relaunch of TV8, L'Hebdo and dimanche.ch, will soon bear fruit. However, he also sees a great need for action in the subscriber market. In the case of magazines, 80 percent of readers are subscribers. However, they are becoming increasingly disloyal and prefer to browse through the magazine landscape. In addition, Chabbey fears that the potential for new subscribers in the extremely small French-speaking Swiss market will soon be exhausted. This is why his strategy focuses on customer loyalty. For example, subscribers to Ringier print products are to be given exclusive access to certain information and services via the Internet. To realize his ideas, the new Directeur adjoint is counting one hundred percent on his employees, to whom he attests competence and great expertise. Anita Vaucher
