Head of the week: "Subtle humor can have a more lasting effect".
Felix Dammann is now the second Creative Director at Sulzer Sutter
Felix Dammann is now second Creative Director at Sulzer SutterHead of the week "Subtle humor can have a more lasting effect".
He still likes living in Winterthur, even though this city is not a Mecca for advertisers. Felix Dammann's career path shows how someone from the former locomotive city can nevertheless enter the competitions in Cannes and New York at full steam. Because everyone wanted to be a graphic designer when he was young, he was unable to find an apprenticeship and had to start out as a typeface and advertising painter.
With self-designed flyers and CD covers, as well as a year of preliminary courses at the Kunstgewerbeschule (School of Applied Arts), it then worked out anyway at a "so-called advertising agency" in the Eulach city. Dammann designed brochures for classic Winterthur companies. Because that seemed too narrow for him creatively, he switched to Diego Bally in Zurich, where he did an internship "mainly in packaging design". It finally worked out with classic advertising as an AD assistant at Mike Krüll in Wallisellen. During this time, the young graphic designer also won his first prize at the ADC creative school. "Come anyway!" was the school's self-advertisement. Dammann has illustrated all the famous advertisers who were teachers at the creative school at the time.
The provocation had an effect. A job as AD at Pucci Sulzer and later at David Honegger followed. In three years, during which the agency mutated into Jung von Matt, the AD has won several awards at Cannes Lions, finalist Cresta, shortlist Clio or finalist Eurobest. He is proud of his campaign for the Zürcher Oberländer, "the regional newspaper of world format". Dammann's latest work includes a spot for the SBB featuring boys spitting on the tracks.
"I love it when my ads are not extremely loud, but come across with a more subtle effect." Subtle humor also fits better with the shift in society, he says, where advertising needs to get a little smarter again. "You can demand a little more from the viewer."
After eight weeks as a stay-at-home dad, Felix Dammann has now set himself new goals at Sulzer Sutter. In the long term, he wants to do even more creative advertising there and also increasingly take care of new business.
He also wants to live his private philosophy in the agency: Have a zest for life and organize himself in such a way that the balance between work and private life remains in the right proportion. "With the necessary leisure, good results come automatically."
Felix Dammann, who doesn't need a hobby because he has a job that "accompanies him all the time," prefers to recharge his batteries while enjoying family life with his young daughter. Andreas Panzeri
He still likes living in Winterthur, even though this city is not a Mecca for advertisers. Felix Dammann's career path shows how someone from the former locomotive city can nevertheless enter the competitions in Cannes and New York at full steam. Because everyone wanted to be a graphic designer when he was young, he was unable to find an apprenticeship and had to start out as a typeface and advertising painter.
With self-designed flyers and CD covers, as well as a year of preliminary courses at the Kunstgewerbeschule (School of Applied Arts), it then worked out anyway at a "so-called advertising agency" in the Eulach city. Dammann designed brochures for classic Winterthur companies. Because that seemed too narrow for him creatively, he switched to Diego Bally in Zurich, where he did an internship "mainly in packaging design". It finally worked out with classic advertising as an AD assistant at Mike Krüll in Wallisellen. During this time, the young graphic designer also won his first prize at the ADC creative school. "Come anyway!" was the school's self-advertisement. Dammann has illustrated all the famous advertisers who were teachers at the creative school at the time.
The provocation had an effect. A job as AD at Pucci Sulzer and later at David Honegger followed. In three years, during which the agency mutated into Jung von Matt, the AD has won several awards at Cannes Lions, finalist Cresta, shortlist Clio or finalist Eurobest. He is proud of his campaign for the Zürcher Oberländer, "the regional newspaper of world format". Dammann's latest work includes a spot for the SBB featuring boys spitting on the tracks.
"I love it when my ads are not extremely loud, but come across with a more subtle effect." Subtle humor also fits better with the shift in society, he says, where advertising needs to get a little smarter again. "You can demand a little more from the viewer."
After eight weeks as a stay-at-home dad, Felix Dammann has now set himself new goals at Sulzer Sutter. In the long term, he wants to do even more creative advertising there and also increasingly take care of new business.
He also wants to live his private philosophy in the agency: Have a zest for life and organize himself in such a way that the balance between work and private life remains in the right proportion. "With the necessary leisure, good results come automatically."
Felix Dammann, who doesn't need a hobby because he has a job that "accompanies him all the time," prefers to recharge his batteries while enjoying family life with his young daughter. Andreas Panzeri
