"Köppel's weekly show is worth a read".
The new Weltwoche in magazine format as judged by the industry
The new Weltwoche in magazine format judged by the industry "Courageous", "independent", "consistent" - the new Weltwoche in magazine format has received a lot of recognition. It is particularly praised for its simple elegance and the chosen typography. On the other hand, respondents were almost unanimous in their criticism of the lack of reader guidance. "The discovery of listlessness - the so-called new Weltwoche hit me - already weakened at the vernissage by these acoustically completely incomprehensible speeches including talk show (probably amplified via a Revox 20-watt home system with floor boxes) - like a low blow. I'm in convalescence. A title designed like a kiosk poster. Borer for the 20th time as a hook. A layout like a mixture of house newspaper and book. I still haven't finished the first issue and don't really feel like it. A highlight now and then, but that's just not enough."
"Brave, brave, this new Weltwoche, but the only right way to go. It has a lot of potential, especially in the highly competitive advertising market. The old Weltwoche has been clearly undervalued due to its readership and circulation figures. The new magazine format could turn things around. The product is unique in the German-language print media market. It is a newspaper in a modern and reader-friendly magazine format and a magazine with a serious newspaper feel. This makes it interesting for readers and therefore also for advertisers. I'm giving the new Weltwoche a chance because it has the courage to be completely new and offers a good environment for advertising placements in this 'format'."
"A different, new cover design, different advertising that does justice to the magazine - and success is guaranteed!"
"And suddenly it hurt me to say goodbye, because the old Weltwoche in newspaper format was as easy to read as the 'old Weltwoche'. The move to magazine format is nevertheless the right one from a market policy perspective. Because Weltwoche must remain unique - and it is. I think the content structure is good - although the topic sections should be better labeled. It is easy to read because it is well thought out and written. I think it's a shame that Hansjörg Schneider has to write from Bern again, and I wish Roger Köppel had gone one step further in his editorial. A minor point - I find the cover paper lukewarm and limp in its feel. Wrong for Weltwoche. I'm looking forward to the next issue."
"A bit of transatlanticism, a pinch of Spiegel, a Russian-inspired logo lettering in the style of the old Leipzig school, but still: I really like the new Weltwoche. I also like the thick, non-slip paper and the handy format. I have trouble with the overview, which wasn't a problem before with the structure of the frets. But then, nothing is like it used to be. I wish the new Weltwoche every success!"
"Köppel's weekly show is also worth a read in magazine format. Instead of gently renovating the old property, they put up a contemporary villa. But at least it's a complete success: beautiful, sharp, chic."
"The new Weltwoche is bold. Anyone who thinks and acts so consistently independently like Roger Köppel, doesn't pander to anyone and provokes superficial criticism - in my eyes, you simply have to be successful with a brand of such great quality as Weltwoche. In any case, we talked intensively about the new Weltwoche with our family last night. We enjoyed the content (commentary on an anxious Europe, Melanie Mecke's diary, Mama loves you), wondered about the choice of topics (can those eyes lie), found many familiar things again (Martin Suter, Linus Reichlin) and mentally 'put a lot of things to one side to read later'. In any case, we agreed on one point: the magazine format has a very decisive advantage: Weltwoche remains compact and can be picked up again by everyone at any time. It is not possible for individual bundles to disappear, and the presence is guaranteed for a week. And the most important point for me as our customers' media consultant: Our children (daughter 18/KV and son 22/student) have also discovered Weltwoche as a magazine. And that is probably the all-important goal of the new Weltwoche. What a comeback!"
"The beautiful typography makes you want to read it. The elegant absence of any design fussiness takes some getting used to, but is consistent. I find the absence of any reader guidance through structure and order more tedious - after all, in a magazine of 116 pages. Why are the main articles not even announced with page numbers? Oh yes, and the content? The Borer interview brings nothing new, but Eugen Sorg's piece on Saudi Arabia is a brilliant report. I'll save the rest for a four-hour train journey on Ascension Day. The problem that the new Weltwoche will have with me: I won't be traveling that long by train every week..."
"I don't like it too much, the new Weltwoche. However, I still have a little trouble with the reader guidance, if there was any. I was surprised by the relatively high number and wide range of companies advertising, which also documents the enormously high expectations of the new Weltwoche. I'm curious to see whether the creators will succeed in this balancing act between a new Weltwoche identity and the need to meet all expectations." Survey: Daniel Schifferle
"Brave, brave, this new Weltwoche, but the only right way to go. It has a lot of potential, especially in the highly competitive advertising market. The old Weltwoche has been clearly undervalued due to its readership and circulation figures. The new magazine format could turn things around. The product is unique in the German-language print media market. It is a newspaper in a modern and reader-friendly magazine format and a magazine with a serious newspaper feel. This makes it interesting for readers and therefore also for advertisers. I'm giving the new Weltwoche a chance because it has the courage to be completely new and offers a good environment for advertising placements in this 'format'."
"A different, new cover design, different advertising that does justice to the magazine - and success is guaranteed!"
"And suddenly it hurt me to say goodbye, because the old Weltwoche in newspaper format was as easy to read as the 'old Weltwoche'. The move to magazine format is nevertheless the right one from a market policy perspective. Because Weltwoche must remain unique - and it is. I think the content structure is good - although the topic sections should be better labeled. It is easy to read because it is well thought out and written. I think it's a shame that Hansjörg Schneider has to write from Bern again, and I wish Roger Köppel had gone one step further in his editorial. A minor point - I find the cover paper lukewarm and limp in its feel. Wrong for Weltwoche. I'm looking forward to the next issue."
"A bit of transatlanticism, a pinch of Spiegel, a Russian-inspired logo lettering in the style of the old Leipzig school, but still: I really like the new Weltwoche. I also like the thick, non-slip paper and the handy format. I have trouble with the overview, which wasn't a problem before with the structure of the frets. But then, nothing is like it used to be. I wish the new Weltwoche every success!"
"Köppel's weekly show is also worth a read in magazine format. Instead of gently renovating the old property, they put up a contemporary villa. But at least it's a complete success: beautiful, sharp, chic."
"The new Weltwoche is bold. Anyone who thinks and acts so consistently independently like Roger Köppel, doesn't pander to anyone and provokes superficial criticism - in my eyes, you simply have to be successful with a brand of such great quality as Weltwoche. In any case, we talked intensively about the new Weltwoche with our family last night. We enjoyed the content (commentary on an anxious Europe, Melanie Mecke's diary, Mama loves you), wondered about the choice of topics (can those eyes lie), found many familiar things again (Martin Suter, Linus Reichlin) and mentally 'put a lot of things to one side to read later'. In any case, we agreed on one point: the magazine format has a very decisive advantage: Weltwoche remains compact and can be picked up again by everyone at any time. It is not possible for individual bundles to disappear, and the presence is guaranteed for a week. And the most important point for me as our customers' media consultant: Our children (daughter 18/KV and son 22/student) have also discovered Weltwoche as a magazine. And that is probably the all-important goal of the new Weltwoche. What a comeback!"
"The beautiful typography makes you want to read it. The elegant absence of any design fussiness takes some getting used to, but is consistent. I find the absence of any reader guidance through structure and order more tedious - after all, in a magazine of 116 pages. Why are the main articles not even announced with page numbers? Oh yes, and the content? The Borer interview brings nothing new, but Eugen Sorg's piece on Saudi Arabia is a brilliant report. I'll save the rest for a four-hour train journey on Ascension Day. The problem that the new Weltwoche will have with me: I won't be traveling that long by train every week..."
"I don't like it too much, the new Weltwoche. However, I still have a little trouble with the reader guidance, if there was any. I was surprised by the relatively high number and wide range of companies advertising, which also documents the enormously high expectations of the new Weltwoche. I'm curious to see whether the creators will succeed in this balancing act between a new Weltwoche identity and the need to meet all expectations." Survey: Daniel Schifferle
