Cured by the wind

Lang Gysi Knoll uses the wind as an advertising force for Swiss CourierOn the wings of the wind, a witty presentation by Lang Gysi Knoll, Bern, conveys the speed of Swiss-Express, the Swiss Post courier service. The unique selling proposition was visualized by gusting winds caused by audible but invisible Swiss courier vehicles "flying by". The campaign, designed with a focus on TV commercials - it continues last year's appearance - shows the unexpected influence that the blowing air has on what is in itself a completely insignificant event. The campaign, which according to Adrian Hunzinger, Head of Swisspost, "quickly dramatized the positioning that had been adopted", demonstrates the advertising power of the symbols.
The symbolic meaning of wind, for example, is expressed in the Greek word pneuma, which means wind, breath and spirit at the same time. The symbolism communicated also breathes the breath of seriousness into Swiss-Kurier. An image that seems appropriate for the market-leading position of the courier service and its affiliation with Swiss Post, which is experienced in forwarding. Page 10