Mark Stahel, CD Lowe
What are your favorite Swiss things?
Your Swiss favorites?Mark Stahel: Spontaneously, the Tibet spot "Musicians" comes to mind.how does Switzerland perform?
Stahel: I think the chances were a lot better last year.
Your Grand Prix favorite?
Stahel: The BMW spots from Fallon Worldwide, which also cleaned up at the One Show.
Does DM make sense in Cannes?
Stahel: More and more advertising dollars are flowing into the field. If you look at this year's Swiss DM Awards, you have to say: Chapeau! There were some great works.
Is Switzerland doing enough self-promotion?
Stahel: The best self-promotion is good advertising. Switzerland succeeds in this time and again. But to make a big self-promotion hoopla doesn't help, on the contrary.
Your idea to arouse more curiosity about Swiss advertising?
Stahel: I'll ask Tyler Brûlé about that right now.
Do you attend side events in Cannes?
Stahel: I specifically look at different categories. I'm amazed at what new ideas people come up with again and again on the same topic - or not.
Your favorite place in Cannes?
Stahel: Top row seat 85, below the air conditioner.
Stahel: I think the chances were a lot better last year.
Your Grand Prix favorite?
Stahel: The BMW spots from Fallon Worldwide, which also cleaned up at the One Show.
Does DM make sense in Cannes?
Stahel: More and more advertising dollars are flowing into the field. If you look at this year's Swiss DM Awards, you have to say: Chapeau! There were some great works.
Is Switzerland doing enough self-promotion?
Stahel: The best self-promotion is good advertising. Switzerland succeeds in this time and again. But to make a big self-promotion hoopla doesn't help, on the contrary.
Your idea to arouse more curiosity about Swiss advertising?
Stahel: I'll ask Tyler Brûlé about that right now.
Do you attend side events in Cannes?
Stahel: I specifically look at different categories. I'm amazed at what new ideas people come up with again and again on the same topic - or not.
Your favorite place in Cannes?
Stahel: Top row seat 85, below the air conditioner.
