André Benker, CD Guye Benker

Your Swiss favorites for the advertising festival in Cannes? André Benker: Most likely the TV spot by Radio DRS with the rooster and the film "Together against violence". Of the films I have worked on, I don't think they have much chance. The Swiss cheese film "Poker" is too specifically written for the Swiss audience. The Express Post film with the dog and the man with the bald head could make it onto the shortlist if we're lucky.your favorite for the Grand Prix?
Benker: Nike? Adidas? Levi's?
X-Box? And of course BMW USA - or did they already win something last year?
What headline would you like to use for Swiss advertising?
Benker: Not with good headlines, but with good films.
How do you convince your accountant to fork out the money for Cannes?
Benker: I have completely convinced my accounts department, as I am not going this year.
How do your customers react if you don't win any awards?
Benker: Customers are supposedly not interested in creative prices.