Budget news: Publicis for media, furniture and lenses

In a multi-stage competitive presentation, Publicis, Zurich, prevailed and will be the new lead agency for Möbel Pfister.Etat-News Publicis for media, furniture and lenses Previously, the furniture store was managed by Lowe, Zurich. According to a Publicis release, the new campaign includes classic advertising, but also other accompanying measures. Optimedia, which is also part of the Publicis group, continues to manage Möbel Pfister's media. Publisuisse is commissioning Publicis to manage the change from
from an intermediary of commercials to a customer-oriented marketer of electronic media to a broad marketing audience. The agency also won an international pitch for ICN Consumer Healthcare. It will be tasked with promoting ICN's contact lens care product Unicare in many European countries as a first.
Fünf Freunde advertises for PickPay Fünf Freunde Werbeagentur AG, Zurich, has won a new client in PickPay. In the future, the agency will work for the retailer in the area of promotional advertising for ads and newspaper inserts.