Budget news: Nestlé awards pet food budgets

Nestlé has reallocated the global advertising budgets for its pet food division.Nestlé allocates pet food budgets According to US media, Publicis Groupe, led by Fallon Worldwide, Minneapolis, will manage the Purina Pet Care umbrella brand, as well as the Dog Chow, Puppy Chow, Pro Plan and O.N.E. brands. DDB Worldwide will be responsible for Cat Chow, Kitten Chow, Friskies and Gourmet in Europe. Avrett Free & Ginsberg is working with McCann-Erickson World Group to promote Fancy Feast, Friskies, Caht Chow and Kitten Chow in America and Japan. Nestlé had only significantly expanded its existing market position in the pet food sector in December 2001.
Silversite for Carrefour Switzerland The Basel-based e-business solution provider Silversite is designing and implementing the Swiss website of the French retail giant Carrefour. Once the eleven Jumbo supermarkets have been converted into Carrefour stores, the website will be launched in September.
The Müller family supports soda
After a break, the zeitgeist magazine Soda is back at the end of August with issue number 18. To ensure that the magazine can appear regularly three times a year in future, the Müller family advertising agency is lending a helping hand: anyone who places a full-page advertisement in Soda 18 will receive the creation of this advertisement from the Müller family free of charge.