Type for types

Despite the difficult situation on the advertising market, Ringier Romandie's new magazine Type for the men of French-speaking Switzerland is being published just in time for them to plan their Christmas shopping.Despite the difficult situation on the advertising market, Ringier Romandie's new magazine Type for the men of French-speaking Switzerland is being published just in time for them to plan their Christmas shopping. It will be enclosed with the weekly magazine L'Hebdo and the women's magazine Edelweiss for the first time on November 28 and 29, 2002. Ringier Romandie is thus continuing its policy of firmly scheduled supplements in a special area. This has proved successful with Montres, the watch magazine for the watch fair, and Value, the business supplement. Ringier thus ensures the widest possible distribution. The 100-page Type magazine, which is published twice a year, reaches 80,000 readers in this way. It is also available at newsstands.
According to Gérard Geiger, Director of Ringier Romandie, the new magazine is aimed at well-off men who are interested in trends. Because fashion, wellness and lifestyle have long since ceased to be the exclusive preserve of women, Geiger believes that Type caters precisely to the interests of modern men. In addition, the presence of foreign, similar magazines on the French-speaking Swiss market is marginal, he adds. Switzerland is increasingly making a name for itself as an attractive platform for creativity and a high standard of living. This fact must be taken into account with appropriate media products. Anita Vaucher