In a pinch, advertising can also do the trick

Low prices and a simple strategy: Gabriella Flury and Andreas Krause founded a new advertising agency under the name Reklame Büro at the beginning of July 2002. Their aim is to dispense with everything that makes advertising so expensive - shoots with star photographers, strategy booklets, elaborate presentations and participation in competitions. "Our customers don't need all this fuss. They don't need advice. They know which advertising materials they want to use and what they want to say and see on them. We deliver - true to the motto 'quick and clean' - clean, simple workmanship," says Flury. This also means that we largely use stock images for which no copyright has been registered. The company works with "affordable freelancers". "Star photographers or star copywriters have no place with us," says Flury. Reklame Büro's prices are correspondingly low: a TV commercial costs CHF 7999, a name development is available for as little as CHF 2999, and Reklame Büro charges CHF 2999 for the design of a B12 or B4 poster. For the time being, the agency's team consists of Flury and Krause and a few freelancers. As soon as the agency has "got off to a good start", Flury wants to withdraw from the agency, where she is currently the supervisor, and devote herself again to her own agency, Aaron Advertising. "But I will certainly keep my share of the advertising agency," says the co-owner.
The resourceful team has already landed its first customer: The carpet company Brunner from Zurich could not resist the discount prices of the unconventional advertising agency from Zurich's district 2 (ew/af).