Industry hits (2nd quarter 2002)
Best of Print Advertising: The Top Ads of 2002 from the Advertising Index of the market research institute Demoscope. In collaboration with the market research institute Demoscope, Publimedia presents the readers of *WerbeWoche* with five...
Best of Print Advertising The advertising hits 2002 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that performed best among the entire sample, i.e. among all four target groups in total, in the 2nd quarter of 2002 are shown under the heading "Top Three".
(Values = index "Supporters" of the advertisement compared to the average of all advertisements in the sector; 1.00 = average = 100%)Getränke Valser Mineralquellen AG (Contexta Bern) Höhle und Berge 1.40
Banks/credit cards/Post Zurich Penalty by Kevin (DDB Zurich) 1.70
Car Lexus Lexus SC430 (Zahnzimmermannfankhauser) 1.50
Watches/Jewelry Maurice Lacroix Leguan (Jung von Matt/Limmat) 1.20
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that performed best among the entire sample, i.e. among all four target groups in total, in the 2nd quarter of 2002 are shown under the heading "Top Three".
(Values = index "Supporters" of the advertisement compared to the average of all advertisements in the sector; 1.00 = average = 100%)Getränke Valser Mineralquellen AG (Contexta Bern) Höhle und Berge 1.40
Banks/credit cards/Post Zurich Penalty by Kevin (DDB Zurich) 1.70
Car Lexus Lexus SC430 (Zahnzimmermannfankhauser) 1.50
Watches/Jewelry Maurice Lacroix Leguan (Jung von Matt/Limmat) 1.20
