King in savannah money land

Matter & Partner strikingly implements Bank Leu's new imageLet's make money was the motto at the end of the nineties. The bull market drew crowds to the stock exchanges. Financial institutions that thought highly of themselves were coy about the magic word "private banking". Private banks had to position themselves more strongly. Bank Leu, a member of the CS Group, commissioned the agencies Coande and Matter & Partner to develop a new CD and an image campaign. The new image is intended to focus more clearly on the private banking target groups than in the universal bank days. With beautiful images and an elegant color concept, the Zurich bank stands out from its competitors. page 5