Hairy document of time. It is elaborately designed, the magazine with which the fashion, hair & music store Olmo in Bern looks back on 25 years of work and works.
After all, not exactly an everyday success in the increasingly fast-moving trend industry. This exciting contemporary document is illustrated with photos, posters, logos, window displays, images of hairstyles, newspaper cuttings and other collector's items.
After all, not exactly an everyday success in the increasingly fast-moving trend industry. This exciting contemporary document illustrates with photos, posters, logos, window displays, images of hairstyles, newspaper cuttings and other miscellany how times changed during the Olmo phase from 1977 to 2002. The magazine was designed by Form.01 Thom Pfister, Graphic, Design, Illustration, Art Direction in Zurich.
Faces has several faces. From November 2002, the people and lifestyle magazine Faces will also be published with its own edition in Berne and Basel. So far, the magazine with its many party faces has gained a loyal readership in Zurich and St. Gallen. With the expansion to the north and west, the expansion of the concept to the whole of German-speaking Switzerland is now complete, according to Fairlane Consulting GmbH from St.Gallen, which publishes the magazine. The move from a regional to a national people magazine with 55,000 copies was "a premature decision due to its success". The expansion was originally planned for next year. Pioneers of German pop literature such as Helge Timmerberg (Wiener), Uwe Kopf (Tempo) and Alexander von Schönburg (FAZ) as well as the current Ingeborg Bachmann Prize winner Peter Glaser write in the current issue with the theme "Cliché". It is also part of the concept that young Swiss authors can also give Faces a face. The magazine is published quarterly and is aimed at 20 to 45-year-olds.
Zurich Network becomes Greater Zurich Area. The Zurich Network Foundation for Location Marketing is renaming itself Greater Zurich Area AG. It has been using this name for some time for the region it markets. This includes the area that "can be reached from Zurich-Kloten Airport in 60 to 80 minutes". The new name is accompanied by a new website and web address. The financial resources for Greater Zurich Area AG are provided by the public and private sectors.
Thurgau launches a new image campaign.
The canton of Thurgau is launching a new four-year advertising campaign as part of its location marketing. It aims to better anchor the "Thurgau Switzerland" brand. The campaign will kick off in September and December with posters and advertisements in local newspapers. Under the slogan "I live in Thurgau", Thurgau residents are showing their commitment to their canton as a place to live, work and do business. A total of CHF 2.5 million is available for the campaign. The advertising agency responsible is Zahner & Partner in St.Gallen.
The Swiss are cheating more. With a slightly alienated German flag, Ruedi Wyler Werbung wants to illustrate that "Geo, Brigitte and Schöner Wohnen have now become a little more Swiss". With this ad, the three Gruner + Jahr magazines want to draw advertisers' attention to the fact that the advertising volumes in the Swiss splits of their magazines are above average and for
Carole Pochon from the advertising management in Switzerland.
Poster Biennale in Warsaw honors Swiss artists. Two Swiss works were honored at the 18th International Poster Biennale in Warsaw. Karl Dominic Geissbühler received bronze in the culture and art category. The award-winning poster advertised the opera "Lulu" by Alban Berg in a performance at the Zurich Opera House. Régis Golay and Igor Kunetka received an honorary award in the special category "Debut" with a poster for Winterhilfe. A total of 14 prizes were awarded.
WBO OgilvyOne becomes OgilvyOne. The Zurich dialog marketing agency WBO OgilvyOne is now operating under the name OgilvyOne AG. The agency has used the previous name since June 2000, when WBO Dialog took over the direct marketing unit OgilvyOne from Grendene Ogilvy & Mather. The change of name has no influence on the ownership structure: The founders and agency heads Guido Wietlisbach and Daniel Brüngger continue to hold the majority, while the advertising network Ogilvy & Mather holds a minority.
Cannes is being brought forward a week. The 50th Cannes International Advertising Festival will take place a week earlier than announced. The new date is June 15 to 21, 2003.
Oh dear. Sexy underwear - which is probably where the name comes from - can still be sexy even when everything else has been exhausted. Marc Bohnenblust and Joseph Haas' communications agency BH is taking advantage of this for the umpteenth time. The Zurich-based creative agency develops "for example, printed matter that works in particularly vital places", is how BH wants to communicate with its September Fall Fruit flyer.
EditorialCirculation flashes in the media sky
The massive slump in advertising has plunged the media industry into its biggest crisis for years. "Dizzyingly downwards" was the headline in Der Spiegel, and the NZZ even described the advertising slump as the "biggest slump since the oil crisis". Against the backdrop of this apocalyptic mood, the latest figures from the AG für Werbemedienforschung may seem like a balm for publishers: After all, the overall reach figures for newspapers and magazines have remained stable (more on this on pages 18 to 34).
And: The reach of all newspapers that took part in Mach Basic 2002 is - as in the previous year - 96 percent. The overall value of the title group of all Mach magazines is also at the previous year's level (93%). Readers appear to remain loyal to the print media, at least for the most part. However, the direction of travel is more uncertain than ever.
The management consulting firm Mercer Management Consulting recently analyzed the Swiss market and ventured a forecast. By 2006, daily media use in Switzerland will grow by just one percent per year, while the increase in monthly expenditure per household on media products will be 3.1 percent per year. The study also assumes that the daily media usage time will increase from 316 minutes in 2000 to 341 minutes per capita. This is in favor of television and the Internet - while newspapers are only given 17 minutes of attention (20 minutes in 1996). According to Mercer, a new generation of consumers is growing up that reads fewer newspapers. Against this backdrop, it is hardly surprising that short fodder titles such as 20 Minuten and Le Matin have been able to significantly increase their readership.
Despite all the uncertainties, one thing remains certain: we can do without the mass media less and less, as they form a stable and secure point of reference in the general uncertainty. As modern myth machines, they provide us with an image of evil forces and at the same time weave a safety net of stories. The events may change, but the broadcasting frame remains constant. There is no beyond the media, because the audience share or circulation is the hidden "god" of this cosmos of symbols. Its actual function is to generate attention and the comprehensive mediatization of society. See also the interview with media economist Gabriele Siegert on pages 53 and 54. Samuel Helbling, Editor-in-Chief
Faces has several faces. From November 2002, the people and lifestyle magazine Faces will also be published with its own edition in Berne and Basel. So far, the magazine with its many party faces has gained a loyal readership in Zurich and St. Gallen. With the expansion to the north and west, the expansion of the concept to the whole of German-speaking Switzerland is now complete, according to Fairlane Consulting GmbH from St.Gallen, which publishes the magazine. The move from a regional to a national people magazine with 55,000 copies was "a premature decision due to its success". The expansion was originally planned for next year. Pioneers of German pop literature such as Helge Timmerberg (Wiener), Uwe Kopf (Tempo) and Alexander von Schönburg (FAZ) as well as the current Ingeborg Bachmann Prize winner Peter Glaser write in the current issue with the theme "Cliché". It is also part of the concept that young Swiss authors can also give Faces a face. The magazine is published quarterly and is aimed at 20 to 45-year-olds.
Zurich Network becomes Greater Zurich Area. The Zurich Network Foundation for Location Marketing is renaming itself Greater Zurich Area AG. It has been using this name for some time for the region it markets. This includes the area that "can be reached from Zurich-Kloten Airport in 60 to 80 minutes". The new name is accompanied by a new website and web address. The financial resources for Greater Zurich Area AG are provided by the public and private sectors.
Thurgau launches a new image campaign.
The canton of Thurgau is launching a new four-year advertising campaign as part of its location marketing. It aims to better anchor the "Thurgau Switzerland" brand. The campaign will kick off in September and December with posters and advertisements in local newspapers. Under the slogan "I live in Thurgau", Thurgau residents are showing their commitment to their canton as a place to live, work and do business. A total of CHF 2.5 million is available for the campaign. The advertising agency responsible is Zahner & Partner in St.Gallen.
The Swiss are cheating more. With a slightly alienated German flag, Ruedi Wyler Werbung wants to illustrate that "Geo, Brigitte and Schöner Wohnen have now become a little more Swiss". With this ad, the three Gruner + Jahr magazines want to draw advertisers' attention to the fact that the advertising volumes in the Swiss splits of their magazines are above average and for
Carole Pochon from the advertising management in Switzerland.
Poster Biennale in Warsaw honors Swiss artists. Two Swiss works were honored at the 18th International Poster Biennale in Warsaw. Karl Dominic Geissbühler received bronze in the culture and art category. The award-winning poster advertised the opera "Lulu" by Alban Berg in a performance at the Zurich Opera House. Régis Golay and Igor Kunetka received an honorary award in the special category "Debut" with a poster for Winterhilfe. A total of 14 prizes were awarded.
WBO OgilvyOne becomes OgilvyOne. The Zurich dialog marketing agency WBO OgilvyOne is now operating under the name OgilvyOne AG. The agency has used the previous name since June 2000, when WBO Dialog took over the direct marketing unit OgilvyOne from Grendene Ogilvy & Mather. The change of name has no influence on the ownership structure: The founders and agency heads Guido Wietlisbach and Daniel Brüngger continue to hold the majority, while the advertising network Ogilvy & Mather holds a minority.
Cannes is being brought forward a week. The 50th Cannes International Advertising Festival will take place a week earlier than announced. The new date is June 15 to 21, 2003.
Oh dear. Sexy underwear - which is probably where the name comes from - can still be sexy even when everything else has been exhausted. Marc Bohnenblust and Joseph Haas' communications agency BH is taking advantage of this for the umpteenth time. The Zurich-based creative agency develops "for example, printed matter that works in particularly vital places", is how BH wants to communicate with its September Fall Fruit flyer.
EditorialCirculation flashes in the media sky
The massive slump in advertising has plunged the media industry into its biggest crisis for years. "Dizzyingly downwards" was the headline in Der Spiegel, and the NZZ even described the advertising slump as the "biggest slump since the oil crisis". Against the backdrop of this apocalyptic mood, the latest figures from the AG für Werbemedienforschung may seem like a balm for publishers: After all, the overall reach figures for newspapers and magazines have remained stable (more on this on pages 18 to 34).
And: The reach of all newspapers that took part in Mach Basic 2002 is - as in the previous year - 96 percent. The overall value of the title group of all Mach magazines is also at the previous year's level (93%). Readers appear to remain loyal to the print media, at least for the most part. However, the direction of travel is more uncertain than ever.
The management consulting firm Mercer Management Consulting recently analyzed the Swiss market and ventured a forecast. By 2006, daily media use in Switzerland will grow by just one percent per year, while the increase in monthly expenditure per household on media products will be 3.1 percent per year. The study also assumes that the daily media usage time will increase from 316 minutes in 2000 to 341 minutes per capita. This is in favor of television and the Internet - while newspapers are only given 17 minutes of attention (20 minutes in 1996). According to Mercer, a new generation of consumers is growing up that reads fewer newspapers. Against this backdrop, it is hardly surprising that short fodder titles such as 20 Minuten and Le Matin have been able to significantly increase their readership.
Despite all the uncertainties, one thing remains certain: we can do without the mass media less and less, as they form a stable and secure point of reference in the general uncertainty. As modern myth machines, they provide us with an image of evil forces and at the same time weave a safety net of stories. The events may change, but the broadcasting frame remains constant. There is no beyond the media, because the audience share or circulation is the hidden "god" of this cosmos of symbols. Its actual function is to generate attention and the comprehensive mediatization of society. See also the interview with media economist Gabriele Siegert on pages 53 and 54. Samuel Helbling, Editor-in-Chief
