Head of the Week: Jean-Marc Brandenberger is the new President of the Fédération Romande de Publicité et de Communication
«The FRP isn't well known enough in Western Switzerland»
"Jean-Marc Brandenberger is the new president of the Fédération Romande de Publicité et de Communication.
No, Jean-Marc Brandenberger has not set himself an easy task. But it is not insurmountable either. He would like to increasingly involve FRP members in the presidential work he has just taken up for the Fédération Romande de Publicité et de Communication (FRP). Brandenberger took office in May as successor to Philippe Crausaz. He is now looking forward to contributing his experience. He gained this experience as communications manager at Publicitas, Lausanne, and Electricité Romande.
As a teenager, he dreamed of becoming a graphic designer. But because he couldn't find an apprenticeship in the profession, he trained part-time at Sawi first as an advertising assistant and then as an advertising manager. And so today he communicates with words instead of pictures.
It is clear that he also wants to bring a breath of fresh air into the association, although he appreciatively notes that his predecessor had already polished up the dusty image of the FRP properly, among other things with the creation of an Internet presence and the launch of the association organ Com.in. The two means of communication are intended to improve rapid and in-depth information, both internally and externally.
Brandenberger admits, however, that great efforts would still have to be made for Com.in. At present, there is still too little information about what is happening in the association and about the activities of the individual members. He envisages enhancing the value of members of the FRP by introducing personalities or companies. At the same time, he would like to launch a trade magazine for French-speaking Switzerland from Com.in.
The members of the Fédération Romande de Publicité et de Communication come from a wide variety of industries, and they should cultivate more dialog, Brandenberger is convinced. As difficult as it is to reconcile the various interests of the members, the exchange of ideas and experiences within the FRP is all the more important. As president, he would also like to establish contacts with other organizations in German-speaking and French-speaking Switzerland.
An ambitious goal of the new FRP president is to cultivate relations with the media. He has noticed that the FRP is not well known in French-speaking Switzerland. However, he knows that media people can only be attracted to events if interesting topics are offered. But good events with qualified speakers cost money. He will have to use his network of contacts to find sponsors who will help the FRP to make a lasting impression on the public. Anita Vaucher
No, Jean-Marc Brandenberger has not set himself an easy task. But it is not insurmountable either. He would like to increasingly involve FRP members in the presidential work he has just taken up for the Fédération Romande de Publicité et de Communication (FRP). Brandenberger took office in May as successor to Philippe Crausaz. He is now looking forward to contributing his experience. He gained this experience as communications manager at Publicitas, Lausanne, and Electricité Romande.
As a teenager, he dreamed of becoming a graphic designer. But because he couldn't find an apprenticeship in the profession, he trained part-time at Sawi first as an advertising assistant and then as an advertising manager. And so today he communicates with words instead of pictures.
It is clear that he also wants to bring a breath of fresh air into the association, although he appreciatively notes that his predecessor had already polished up the dusty image of the FRP properly, among other things with the creation of an Internet presence and the launch of the association organ Com.in. The two means of communication are intended to improve rapid and in-depth information, both internally and externally.
Brandenberger admits, however, that great efforts would still have to be made for Com.in. At present, there is still too little information about what is happening in the association and about the activities of the individual members. He envisages enhancing the value of members of the FRP by introducing personalities or companies. At the same time, he would like to launch a trade magazine for French-speaking Switzerland from Com.in.
The members of the Fédération Romande de Publicité et de Communication come from a wide variety of industries, and they should cultivate more dialog, Brandenberger is convinced. As difficult as it is to reconcile the various interests of the members, the exchange of ideas and experiences within the FRP is all the more important. As president, he would also like to establish contacts with other organizations in German-speaking and French-speaking Switzerland.
An ambitious goal of the new FRP president is to cultivate relations with the media. He has noticed that the FRP is not well known in French-speaking Switzerland. However, he knows that media people can only be attracted to events if interesting topics are offered. But good events with qualified speakers cost money. He will have to use his network of contacts to find sponsors who will help the FRP to make a lasting impression on the public. Anita Vaucher
