Budget news: TBWA wins SBB youth budget
Swiss Federal Railways (SBB) has entrusted TBWA Switzerland with its marketing budget for the youth sector.
The Swiss Federal Railways (SBB) have entrusted TBWA Switzerland with the marketing budget for the junior sector.budget news: TBWA wins SBB youth budget TBWA prevailed against Wunderman in the final round of the multi-stage pitch. TBWA CEO Markus Pekeler told WerbeWoche that his agency's experience in youth marketing (with clients such as McDonald's and Sony Playstation) probably spoke in its favor. "Disruptive solutions" proposed by TBWA were apparently also well received: "We didn't stick to the briefing on all points." The budget, which is being awarded by SBB for the first time in this form, includes integrated communication with strategic concepts, offline and online measures, database and direct marketing.
LGK gets a taste for Igeho The Bern-based agency Lang Gysi Knoll (LGK) convinced those responsible at MCH Messe Basel. In a pitch, LGK won the budget for Igeho, the international trade fair for communal catering, hotels and restaurants. Igeho takes place every two years at Messe Basel - in fall 2003 for the 20th time.
Bürgi & Partner looks after Audi The Swiss importer of Audi, Amag Automobil- und Motoren-AG, has awarded the advertising budget of the German premium brand to Bürgi & Partner. The Lenzburg advertising agency will create and coordinate all of Audi's classic advertising activities in Switzerland from 2003. It will accompany the multi-stage launch of the new Audi A8 in Switzerland, which will take place in November, and adapt the various pre-launch activities to the Swiss market.
Same client for KFS and Carré The event agency Carré Communication AG in Zurich and the PR agency Karl F. Schneider AG in Schlieren work together for Fritz Gegauf AG (Bernina sewing machine factory). The client from Steckborn TG engaged the two companies to organize a media conference and various events.
Meyer Schianchi wins Astej The Association Suisse du théâtre pour l'enfance et la jeunesse (Astej) has entrusted the Zurich advertising agency Meyer Schianchi with its communications budget. Astej unites over 180 theater professionals and groups from all over Switzerland who are professionally dedicated to theater for young audiences. Meyer Schianchi won the pitch and will develop a new logo and visual identity for the association in the first phase.
and redesign program announcements and the in-house newspaper. Further steps to raise awareness outside the circles involved are planned for next year.
Disney advertises with Armando Testa The Disney media group is planning a European advertising campaign for its animated television channel Disney Channel. The London branch of the Italian agency Armando Testa secured the budget of 13 million euros. It prevailed in a pitch against Lowe Alice (France), Wieden & Kennedy (UK), Romulo y Remo (Spain) and TBWA Germany, as reported by Brand Republic. The campaign will run with TV commercials, posters and advertisements in the home countries of the invited agencies.
Publicis drinks gin, kahlua and vodka The spirits producer Allied Domecq has entrusted Publicis with the global advertising budgets for three of its brands. Under the leadership of the London office, Publicis will be responsible for the Kahlua liqueur, Beefeater gin and Stolichnaya vodka. According to Advertising Age, the budgets were previously estimated at over 100 million dollars. However, this figure is likely to fall significantly as Allied Domecq wants to focus more on non-traditional forms of advertising. For this reason, the group parted ways with its previous account holder BBDO Worldwide Chicago, which is primarily known for creative traditional advertising.
LGK gets a taste for Igeho The Bern-based agency Lang Gysi Knoll (LGK) convinced those responsible at MCH Messe Basel. In a pitch, LGK won the budget for Igeho, the international trade fair for communal catering, hotels and restaurants. Igeho takes place every two years at Messe Basel - in fall 2003 for the 20th time.
Bürgi & Partner looks after Audi The Swiss importer of Audi, Amag Automobil- und Motoren-AG, has awarded the advertising budget of the German premium brand to Bürgi & Partner. The Lenzburg advertising agency will create and coordinate all of Audi's classic advertising activities in Switzerland from 2003. It will accompany the multi-stage launch of the new Audi A8 in Switzerland, which will take place in November, and adapt the various pre-launch activities to the Swiss market.
Same client for KFS and Carré The event agency Carré Communication AG in Zurich and the PR agency Karl F. Schneider AG in Schlieren work together for Fritz Gegauf AG (Bernina sewing machine factory). The client from Steckborn TG engaged the two companies to organize a media conference and various events.
Meyer Schianchi wins Astej The Association Suisse du théâtre pour l'enfance et la jeunesse (Astej) has entrusted the Zurich advertising agency Meyer Schianchi with its communications budget. Astej unites over 180 theater professionals and groups from all over Switzerland who are professionally dedicated to theater for young audiences. Meyer Schianchi won the pitch and will develop a new logo and visual identity for the association in the first phase.
and redesign program announcements and the in-house newspaper. Further steps to raise awareness outside the circles involved are planned for next year.
Disney advertises with Armando Testa The Disney media group is planning a European advertising campaign for its animated television channel Disney Channel. The London branch of the Italian agency Armando Testa secured the budget of 13 million euros. It prevailed in a pitch against Lowe Alice (France), Wieden & Kennedy (UK), Romulo y Remo (Spain) and TBWA Germany, as reported by Brand Republic. The campaign will run with TV commercials, posters and advertisements in the home countries of the invited agencies.
Publicis drinks gin, kahlua and vodka The spirits producer Allied Domecq has entrusted Publicis with the global advertising budgets for three of its brands. Under the leadership of the London office, Publicis will be responsible for the Kahlua liqueur, Beefeater gin and Stolichnaya vodka. According to Advertising Age, the budgets were previously estimated at over 100 million dollars. However, this figure is likely to fall significantly as Allied Domecq wants to focus more on non-traditional forms of advertising. For this reason, the group parted ways with its previous account holder BBDO Worldwide Chicago, which is primarily known for creative traditional advertising.
