Martin Kall's colorful herald of spring
Media: Following the first client presentations, the launch date for Tamedia’s flagship project «Express» was leaked earlier this week:
Media After the first customer presentations, the launch date for Tamedia's prestigious "Express" project was leaked at the beginning of the week: the second Swiss commuter newspaper will make its debut on the Greater Zurich market on March 24. At the beginning of spring, a 30-strong editorial team, which according to publishing director Marius Hagger will consist of "almost half" of the existing crew, will ring in the fall for the commuter newspaper 20 Minuten, orchestrated by the "Newcomer Agency of the Year 2002" Hesskiss. Co-owner Tamàs Kiss is counting on the cross-media support of Tamedia products (probably with the exception of the Tages-Anzeiger). According to Kiss, the "colorful, lively introductory campaign" will of course depend on the tone of the "Express". With their Justie-
In addition to editor-in-chief Marco Boselli and Pascal Scherrer, the second editor, who is to be appointed by the end of the week, is also likely to have a say in the decision.
(oc)
In addition to editor-in-chief Marco Boselli and Pascal Scherrer, the second editor, who is to be appointed by the end of the week, is also likely to have a say in the decision.
(oc)
