A very sober winner
The launch campaign for non-alcoholic Cardinal beer by Geneva agency Simko was voted campaign of the year.
The launch campaign for the non-alcoholic Cardinal beer from the Geneva agency Simko was voted campaign of the year.original ideas also have a better chance of catching the public's eye in advertising. Readers of WerbeWoche, Schweizer Illustrierte and Tele have voted the launch campaign for Cardinal non-alcoholic beer Campaign of the Year. This is the second time that the three magazines have jointly voted for the most popular campaign. The determination of the favorite campaign by an extended reading public is an addition to the most important industry event, Advertiser of the Year - this title is awarded each January to the most creative mind in the industry for his or her achievements.The campaign for Cardinal was conceived and designed by the Geneva agency Simko. In the 35-second spot, two owls sit on the windowsill of a dive at night and wonder why the young people inside the bar can be happy without alcohol. The owls like it. They stay put and join in, as befits real night birds.
Pro Infirmis and Migros honored
The readers of the three magazines awarded the silver medal to a Pro Infirmis image campaign. In this awareness-raising campaign, advertiser Alfredo Briccola, together with the Metzgerlehner Worldwide agency in Erlenbach, wanted to show the "normality" of a disability. Fathers and mothers have themselves photographed with their disabled children in their arms. The slogan: "We will not be hindered."
The Migros campaign for Expo.02 was voted the third best campaign of 2002. The posters with the missing orange "M", which temporarily resides in the Migros pavilion at the national exhibition, as well as the commercials in which actors cannot pronounce the "M", were developed by the Zurich agency Publicis.
The campaign for Cardinal achieved 18% of the vote, Pro Infirmis 17% and the missing M of Igros 12%.
Ranks 4 to 10 4. Blindenheim Mühlehalde (Ruf Lanz, Zurich)
5. the butter (By Heart, Zurich)
6. foundation against racism and violence (Wirz, Zurich)
7. yellow pages (Publicis, Zurich)
8 Sat 1 Switzerland/WM 2002 (DDB, Zurich)
9th Panasonic (Jung von Matt/Limmat, Zurich)
10. facts (Euro RSCG, Zurich)
A talking point: Runner-up campaign by Pro Infirmis.
Pro Infirmis and Migros honored
The readers of the three magazines awarded the silver medal to a Pro Infirmis image campaign. In this awareness-raising campaign, advertiser Alfredo Briccola, together with the Metzgerlehner Worldwide agency in Erlenbach, wanted to show the "normality" of a disability. Fathers and mothers have themselves photographed with their disabled children in their arms. The slogan: "We will not be hindered."
The Migros campaign for Expo.02 was voted the third best campaign of 2002. The posters with the missing orange "M", which temporarily resides in the Migros pavilion at the national exhibition, as well as the commercials in which actors cannot pronounce the "M", were developed by the Zurich agency Publicis.
The campaign for Cardinal achieved 18% of the vote, Pro Infirmis 17% and the missing M of Igros 12%.
Ranks 4 to 10 4. Blindenheim Mühlehalde (Ruf Lanz, Zurich)
5. the butter (By Heart, Zurich)
6. foundation against racism and violence (Wirz, Zurich)
7. yellow pages (Publicis, Zurich)
8 Sat 1 Switzerland/WM 2002 (DDB, Zurich)
9th Panasonic (Jung von Matt/Limmat, Zurich)
10. facts (Euro RSCG, Zurich)
A talking point: Runner-up campaign by Pro Infirmis.
Came in 3rd place: Migros campaign for Igros presence at Expo.02.
Andreas Panzeri
