News from the hospital advertising: Beach therapy

Medical advertisingSome variety is always good, which in my case means not always looking for the perfect image of a woman. Fortunately, medicine also provides ads worth dwelling on. The advertisement for the Holmes Health Club is very successful - in view of the fact that the whole body may not be fit for science, it's easy to overlook minor liver problems. The advertising for The Swiss Leading Hospitals is quite different. They are no exception: as soon as a woman is involved, common sense fails... because what professor would send a shod woman in a mini and high heels to the beach? The main thing is that the first step starts with a smile (copy). There have already been smiles, but primarily at the Werbewoche editorial office (ck).